Calculating loyalty program ROI may sound daunting, but there some ways to simplify the process if you use the right metrics.
Discounts are the most popular promotion mechanism around. But there are some discounting practices that small businesses, in particular, should avoid.
It's advocates that drive all successful referral programs, which makes the rewards you offer them all the more important.
See how some clever marketing turned KFC from an unknown foreign restaurant into a staple of Japanese Christmas culture.
The New Year is a good time to promote products. Why not help your customers achieve their New Year's resolutions too?
Get a competitive advantage against local competitors with the help of geofencing and local search optimization.
We see promotions everywhere between Black Friday, Christmas, and New Year. But some are much more original than others.
Get insights and inspiration for mastering promotion marketing.
Learn about the various opportunities of gamified promotions, including daily rewards, tiered loyalty programs and more.
You might think there's no need for geofenced promotions during lockdown. But some use cases are still relevant.
Need some promotion inspiration? Take a look at these Halloween promotions to see how it's done.
