Discounts are the most popular promotion mechanism around. But there are some discounting practices that small businesses, in particular, should avoid.
It's advocates that drive all successful referral programs, which makes the rewards you offer them all the more important.
See how some clever marketing turned KFC from an unknown foreign restaurant into a staple of Japanese Christmas culture.
We see promotions everywhere between Black Friday, Christmas, and New Year. But some are much more original than others.
Get insights and inspiration for mastering promotion marketing.