Geofencing opens up a whole new world of promotion possibilities.
Move your brand to new areas on the map by targeting new areas and offering location-specific promotions to grab the attention of potential new customers.
Create one or many promotions that are only available to one house, street, neighbourhood, city, region, country or even continent.
Offer more relevant promotions in certain areas with a higher concentration of specific demographics.
Remove certain types of promotions from any areas with stricter laws or standards.
Offer set promotions to any geo-location you like around the world and build yourself a worldwide following.
Set higher rates for taking customers to and from difficult to reach locations such as the airport or zones with heavy traffic.
Especially valuable in the mobility industry, your clients can receive any type of rewards for moving from one point on a map to the next.
Create custom promotions for individuals, users within a market segment or any other group of people that are inside of your geofences.
Send your users special notifications when they access your platform from whichever locations you have drawn on your map.
Use any travel industry specific data such as, weather, flight status or destination data from a user to target promotions in areas of interest.
Re-use any of your ready-built campaigns make them immediately available for users in other locations by including Geofencing data.
With a bit of imagination and logic you can build amazing things. Here are some interesting ideas.
Build a Geocaching challenge to appeal to your audience's adventurous side. Set areas of interest on your map and give clues to users as they complete challenges on your platform.
Set clues to trigger at different locations around a city when users pay for a particular service or simply sign-in in a certain area. Trigger notifications for when users go off track or when they're getting closer to the prize.
Give supporters of causes targeted deals based on their involvement in parades. Uploading photos or comments on the event as they walk allows you to determine if the person stayed in the set area the whole time.
Draw your Geofence in an area that is holding a street party and create special promotions that are only triggered when you're in the area. Anything from a coupon for something to eat, to a challenge that gets new users to download your app.
Guide users with notifications and Geofences around a city's historical sites and set them to trigger videos, music, or any other media that explain the relevance of the site you're visiting and then offer you discounts on museum tickets.
For customers that travel a lot you can build promotions that only activate when the person travels from one country to another and use your platform.