Google's BigQuery is designed, with enterprises in mind, to make data analysis more productive. With in-depth dashboards that require little management and a BI Engine with built-in machine learning, you can make well-informed decisions about your business.
Integrating with BigQuery would allow you highly in-depth analysis of your campaigns and meaningful insights that you could use to improve future campaigns. Amongst many other practical applications, the data collected from clients could be leveraged in your promotions to provide an even deeper personalization of promotions targeted at your market segments.
"Accelerate your insights with powerful analysis" -BigQuery