Optimizely is a platform that allows you to run experiments on your design, product acceptance and conversions to quickly understand what works well. Then using the results you can optimize to give your customers the best user experience possible.
After a Talon.One integration you would be able to run experiments on your promotions feeding the insights gained through the Campaign Manager's performance to Optimizely and improving the way you manage or run your subsequent campaigns.
"Your fastest way to growth." -Optimizely