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Key Principles of MACH

What is MACH?

  • Microservices: Individual pieces of business functionality that are independently developed, deployed, and managed.
  • API-First: All functionality is exposed through an API.
  • Cloud-native: SaaS that leverages the cloud, beyond storage and hosting, including elastic scaling and automatic updating.
  • Headless: Frontend presentation is decoupled from backend logic and channel, programming language, and is framework agnostic.
Key Principles of MACH

Joint Values: MACH Alliance & Talon.One

Data-driven discounts using session and profile data

Focus on your core product

Don't waste your time on developing and maintaining your legacy technology. Run promotions with impact.

Create automatically applied discounts at a cart-level

Flexible & scalable

Modern products require a flexible software ecosystem adapting to the changing needs of consumers.

Reliable discount campaigns that respond to your customer interactions

Composable architecture

Combine the perfect set of microservices for unique business requirements.

PedidosYa quote from Adam Mallat about Talon.One
“We evaluated Talon.One’s technology, references, and roadmap and they meet all the criteria for a future-proof technology stack. We’re very pleased with their support of the overall MACH Alliance mission.”
Kelly Goetsch

President of the MACH Alliance

Every promotion is possible

Benefit from Talon.One's experience and MACH principles

Talon.One - The most powerful Promotion Engine

Data-driven discounts using session and profile data

Data-driven promotions

Sync all your data in real-time to personalize your promotions and boost your performance.

Create automatically applied discounts at a cart-level

One single UI

In our campaign manager marketers can create the most complex promotions without blocking your developers.

Reliable discount campaigns that respond to your customer interactions

Cloud-native and extendable

Talon.One is forward-thinking. Connect your customer data and auto-scale your promotions for on-the-fly optimization.

Customers using MACH principles for their promotions

Financial Services
Agora scale promotions for their fast growing user base

Discover how this Fintech customer used Talon.One to upscale promotions for over 500,000 users.

Product used
Coupons
Discounts
Geofencing
Gift Cards
Loyalty
Bundling
Referrals
Read more
Food & Beverage
Alsaree3 deliver true value promotions with Talon.One

Find out how this Baghdad-based food delivery service created deeply engaging promotions for users.

Product used
Coupons
Discounts
Geofencing
Gift Cards
Loyalty
Bundling
Referrals
Read more
Food & Beverage
HappyFresh builds rewards program in 1 month with Talon.One

Discover how HappyFresh built their Rewards Program so quickly with Talon.One's Promotion Engine.

Product used
Coupons
Discounts
Geofencing
Gift Cards
Loyalty
Bundling
Referrals
Read more