Influence buyer habits in the fast-paced on-demand industry with the Promotion Engine.

The on-demand industry uses technology to bring together services from the offline and online world to instantly meet the needs of customers.

The Talon.One Promotion Engine helps businesses use personalized and real-time promotions to sway consumer behavior from offline to online in fast-growing markets.

A Promotion Engine tailored to your on-demand business

Customized promotional campaigns

Include auto-created personalized coupons into your process, with limitations based on time, customer segment, and more.

Support case automations

Empower your support team to instantly create personalized rewards and trigger emails via 3rd party APIs with one click in your customer support platform.

Track success

Measure the success of your promotional campaigns with detailed dashboards or feed data from the Talon.One API into your BI system.

Secure fraud prevention

Talon.One ensures the highest level of security for all your promotional activities and will automatically alert you of suspicious behaviour.

On-demand promotional campaign ideas

Personalized coupons (triggered via CRM).

If customers have a valid coupon code, then they get a 10% personalized discount and it is triggered from your CRM via email and the coupon has a 12 hours redemption limit.

Entered coupon code is valid
Coupon is tied to
Time count is &
Set a of
Send email via CRM

Location-based synergy effects.

10% discount if customer orders from delivery location A to shipping address B (plus radius) and there is already an existing order from location A to address radius B.

Session shipping address radius
Pick-up address
Set a of

Reward frequent users with loyalty points.

Cab case: Get 5 loyalty points for a new account registration. Collect 10 loyalty points for every driven kilometer with a cab. Cab has to be reserved via the App. Redeem 100 loyalty points for a ride up to 2 kilometers.

Customer segment is
Customer segment is
Loyalty point redemption is & loyalty points
Account registration
Ordered with reservation
Order platform
Set of
For set of
Set a of
Discount restricted to

Refer a paying subscriber.

Friend and advocate get 10% off - lasting for as long as both parties are paying subscribers.

Referral link is valid
Referral link is valid
Customer segment is
Customer segment is
active subscriber
active subscriber
Set a of
Set a of

Powered by the Talon.One Promotion Engine

One simple integration is the gateway to solving your specific coupon, discount, loyalty, referral, and product bundling challenges -
all in one Promotion Engine.

Data integration and API usage

Whether you have a shop, CRM, or custom-built system, integrate data from any source via the API into the Promotion Engine. You can even automate campaigns using the API without using our UI.

Rule validation

Our Promotion Engine evaluates the campaign criteria defined in your rules, like if a customer makes a purchase or successful referral, then executes effects like sending a discount or rejecting a coupon.


The Promotion Engine will apply any type of custom effect, like adding loyalty points to a customer profile or a discount to the shopping cart value. Implement webhooks to trigger external effects like sending a coupon code from your email provider.

Analytics and optimization

Analyze your campaign performance in real-time. Track customer behaviour and event logs to build insights and take action. Our Promotion Engine performs logical checks and sends automatic alerts when fraudulent activity is detected.

Dynamic campaign workflows

Success in the on-demand industry requires businesses to scale and evolve rapidly with the latest technologies and shifting consumer habits.

Talon.One’s fully flexible Promotion Engine helps you create highly personalized promotions to drive customer engagement. Integrate and manage any type of data through the Promotion API.

On-Demand Integration Guide

Examples of attributes

Home services


Transportation details

Customer details

Payment details

Device info

On-demand industry success story

Adam Mallat, Product Manager at PedidosYa - Talon.One Adam Mallat, Product Manager at

"Instead of sending everyone the same generic discount, now we provide a personalized customer experience where users can view all promotions available to them."

Rule engine

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