Eddie Bauer benefit from automated and targeted discounts

Learn how American retailer Eddie Bauer went from generic, costly discounting campaigns to targeted, margin-boosting promotions

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Eddie Bauer have seen a huge benefit from their switch to Talon.One.

Gone are the days when:

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Promotions were seen as cheapening their brand image

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Discounts hit margins on promoted lines

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Conversions were flat on generic offers

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