Eddie Bauer benefit from automated and targeted discounts
Learn how American retailer Eddie Bauer went from generic, costly discounting campaigns to targeted, margin-boosting promotions
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American retailer Eddie Bauer have seen a huge benefit from their switch to Talon.One.
Gone are the days when:
Promotions were seen as cheapening their brand image
Discounts hit margins on promoted lines
Conversions were flat on generic offers
