How to decide between 'Build or Buy' for promotion software

As your company grows, you will face a lot of challenging decisions. A crucial one of them is the "build or buy" dilemma.

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Benefits of an external promotion solution

Integrate & connect your data

Get your promotional campaigns off the ground in under a week while saving developer resources.

Save your development resources

Save developer hours, building promotions from scratch. Focus on your core product.


Customize & scale to your needs

Run unique, personalized, and time-limited campaigns in specific set geolocations.



As your company grows and/or shifts direction, can the solution adapt to your needs? Sometimes requirements shift, can you predict any limitations? Will it meet future needs?


Time / Urgency

Can it be built or integrated fast enough and do you have the resources to support this timeline? How urgently do you need to solve this problem?



What does your current budget allow? Keep in mind direct and indirect costs like engineers, development time, maintenance, opportunity costs, etc.



Do you have enough people with the time and skills to build it? How will you handle training for a big team? How will you handle testing and QA?



What are your expectations in terms of quality of the product? What are customer needs, where is the market heading, can your team actually build it? Does the solution meet use case and performance requirements?



Can you keep building and improving year-after-year? Do you have the people and time to support maintenance, development, ongoing requests, etc.?



Build or Buy your promotion solution - The summary

The Pros of building an in-house solution

Why building your own solution might be the best way to go for your business.

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Control the product architecture

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Engineers can customize code fully

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Compatible with current systems

Save time & resources Talon.One
Promotion Solution Talon.One

The Pros of buying a promotion solution

Benefit from ready-to-use webhooks, avoid painful limitations of your dev resources, and shorten your time-to-market.

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Focus on your core product, save dev time and resources to build

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Enterprise-ready professional performance and platform stability

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Flexible API-based solutions to generate higher ROI

Auto-generate promotions for any situation

Benefit from the speed and versatility of the Talon.One Promotion Engine

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Improve customer support with ready-to-go apology and refund coupons

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Protect against promotion fraud with unique attributes and custom restrictions

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Track every detail of your promotion creation, distribution and redemption

Promotion with Talon.One
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"After we got a glimpse of what Talon.One can do, we realized we couldn’t work with our old system anymore"

Karuan customer quote WeShare

Karuan Aswad

Growth Manager of WeShare

Connect all of your customer data

Platform service integrations

Curious? Let's talk.

Build the best promotions for your customers all by yourself with Talon.One