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TRUSTED BY
Benefits of an external promotion solution
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Integrate & connect your data
Get your promotional campaigns off the ground in under a week while saving developer resources.
Save your development resources
Save developer hours, building promotions from scratch. Focus on your core product.
Customize & scale to your needs
Run unique, personalized, and time-limited campaigns in specific set geolocations.
| Factors | Build | Buy | Priority |
|---|---|---|---|
Scalability As your company grows and/or shifts direction, can the solution adapt to your needs? Sometimes requirements shift, can you predict any limitations? Will it meet future needs? | 3 | ||
Time / Urgency Can it be built or integrated fast enough and do you have the resources to support this timeline? How urgently do you need to solve this problem? | 2 | ||
Costs What does your current budget allow? Keep in mind direct and indirect costs like engineers, development time, maintenance, opportunity costs, etc. | 2 | ||
Resources Do you have enough people with the time and skills to build it? How will you handle training for a big team? How will you handle testing and QA? | 2 | ||
Quality What are your expectations in terms of quality of the product? What are customer needs, where is the market heading, can your team actually build it? Does the solution meet use case and performance requirements? | 1 | ||
Maintenance Can you keep building and improving year-after-year? Do you have the people and time to support maintenance, development, ongoing requests, etc.? | 1 |
EVERY PROMOTION IS POSSIBLE
Build or Buy your promotion solution - The summary
The Pros of building an in-house solution
Why building your own solution might be the best way to go for your business.
Control the product architecture
Engineers can customize code fully
Compatible with current systems
 "Promotion Solution Talon.One")
The Pros of buying a promotion solution
Benefit from ready-to-use webhooks, avoid painful limitations of your dev resources, and shorten your time-to-market.
Focus on your core product, save dev time and resources to build
Enterprise-ready professional performance and platform stability
Flexible API-based solutions to generate higher ROI
Auto-generate promotions for any situation
Benefit from the speed and versatility of the Talon.One Promotion Engine
Improve customer support with ready-to-go apology and refund coupons
Protect against promotion fraud with unique attributes and custom restrictions
Track every detail of your promotion creation, distribution and redemption
"It’s really limiting to develop your promotion tools in-house: why waste months of development and resources for something that’s already out there?"
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Angela Gow
Director of Digital Merchandising and Email at Eddie Bauer
"The initial 45 minutes where we ran through the top-level capabilities completely blew us away."
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Mark Kelly
Head of Digital at National Express
"Talon.One’s biggest value add for us is that as promotion expectations increase, we know that we don’t have to do anything for that to exist for our users."
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Johnny Quach
CPO at Hostelworld
"Talon.One provides us with a best-in-class promotion engine that meets all of our business and technical needs."
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David Edwards
Head of Architecture at River Island
"Honestly, I think Talon.One is the future of pricing and promotions. Their engine is essential for ecommerce."
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Nick Mahn
PPC Manager at HelloPrint
"It’s really limiting to develop your promotion tools in-house: why waste months of development and resources for something that’s already out there?"
Angela Gow
Director of Digital Merchandising and Email at Eddie Bauer
"The initial 45 minutes where we ran through the top-level capabilities completely blew us away."
Mark Kelly
Head of Digital at National Express
"Talon.One’s biggest value add for us is that as promotion expectations increase, we know that we don’t have to do anything for that to exist for our users."
Johnny Quach
CPO at Hostelworld
"Talon.One provides us with a best-in-class promotion engine that meets all of our business and technical needs."
David Edwards
Head of Architecture at River Island
"Honestly, I think Talon.One is the future of pricing and promotions. Their engine is essential for ecommerce."
Nick Mahn
PPC Manager at HelloPrint
Seamless Integrations
Connect all your customer and SKU data
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Curious? Let's talk.
Build the best promotions for your customers all by yourself with Talon.One