DECISION MAKING BUILD OR BUY YOUR PROMOTIONS

How to decide between 'Build or Buy' for promotion software

As your company grows, you will face a lot of challenging decisions. A crucial one of them is the "build or buy" dilemma.

cama promotion engine

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Benefits of an external promotion solution

Integrate & connect your data

Get your promotional campaigns off the ground in under a week while saving developer resources.

Save your development resources

Save developer hours, building promotions from scratch. Focus on your core product.

Scalable

Customize & scale to your needs

Run unique, personalized, and time-limited campaigns in specific set geolocations.

FactorsBuildBuyPriority

Scalability

As your company grows and/or shifts direction, can the solution adapt to your needs? Sometimes requirements shift, can you predict any limitations? Will it meet future needs?

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Time / Urgency

Can it be built or integrated fast enough and do you have the resources to support this timeline? How urgently do you need to solve this problem?

2

Costs

What does your current budget allow? Keep in mind direct and indirect costs like engineers, development time, maintenance, opportunity costs, etc.

2

Resources

Do you have enough people with the time and skills to build it? How will you handle training for a big team? How will you handle testing and QA?

2

Quality

What are your expectations in terms of quality of the product? What are customer needs, where is the market heading, can your team actually build it? Does the solution meet use case and performance requirements?

1

Maintenance

Can you keep building and improving year-after-year? Do you have the people and time to support maintenance, development, ongoing requests, etc.?

1

EVERY PROMOTION IS POSSIBLE

Build or Buy your promotion solution - The summary

The Pros of building an in-house solution

Why building your own solution might be the best way to go for your business.

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Control the product architecture

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Engineers can customize code fully

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Compatible with current systems

Save time & resources Talon.One
Promotion Solution Talon.One

The Pros of buying a promotion solution

Benefit from ready-to-use webhooks, avoid painful limitations of your dev resources, and shorten your time-to-market.

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Focus on your core product, save dev time and resources to build

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Enterprise-ready professional performance and platform stability

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Flexible API-based solutions to generate higher ROI

Auto-generate promotions for any situation

Benefit from the speed and versatility of the Talon.One Promotion Engine

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Improve customer support with ready-to-go apology and refund coupons

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Protect against promotion fraud with unique attributes and custom restrictions

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Track every detail of your promotion creation, distribution and redemption

Promotion with Talon.One
Logo_Eddie Bauer

"It’s really limiting to develop your promotion tools in-house: why waste months of development and resources for something that’s already out there?"

angela-gow-eddie-bauer

Angela Gow

Director of Digital Merchandising and Email of Eddie Bauer

Logo_National Express

"The initial 45 minutes where we ran through the top-level capabilities completely blew us away."

mark-kelly_national_express

Mark Kelly

Head of Digital of National Express

Logo_Hostelworld

"Talon.One’s biggest value add for us is that as promotion expectations increase, we know that we don’t have to do anything for that to exist for our users."

Johnny_Quach_Hostelworld

Johnny Quach

CPO of Hostelworld

Logo_RiverIsland

"Talon.One provides us with a best-in-class promotion engine that meets all of our business and technical needs."

David_Edwards_river-Island

David Edwards

Head of Architecture of River Island

Logo_HelloPrint

"Honestly, I think Talon.One is the future of pricing and promotions. Their engine is essential for ecommerce."

nick_Hello_print

Nick Mahn

PPC Manager of HelloPrint

Logo_Eddie Bauer

"It’s really limiting to develop your promotion tools in-house: why waste months of development and resources for something that’s already out there?"

angela-gow-eddie-bauer

Angela Gow

Director of Digital Merchandising and Email of Eddie Bauer

Logo_National Express

"The initial 45 minutes where we ran through the top-level capabilities completely blew us away."

mark-kelly_national_express

Mark Kelly

Head of Digital of National Express

Logo_Hostelworld

"Talon.One’s biggest value add for us is that as promotion expectations increase, we know that we don’t have to do anything for that to exist for our users."

Johnny_Quach_Hostelworld

Johnny Quach

CPO of Hostelworld

Logo_RiverIsland

"Talon.One provides us with a best-in-class promotion engine that meets all of our business and technical needs."

David_Edwards_river-Island

David Edwards

Head of Architecture of River Island

Logo_HelloPrint

"Honestly, I think Talon.One is the future of pricing and promotions. Their engine is essential for ecommerce."

nick_Hello_print

Nick Mahn

PPC Manager of HelloPrint

Seamless Integrations

Connect all your customer and SKU data

Integrations at Talon.One

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Curious? Let's talk.

Build the best promotions for your customers all by yourself with Talon.One