DECISION MAKING BUILD OR BUY YOUR PROMOTIONS

How to decide between 'Build or Buy' for promotion software

As your company grows, you will face a lot of challenging decisions. A crucial one of them is the "build or buy" dilemma.

Benefits of an external promotion solution

Get your promotional campaigns off the ground in under a week while saving developer resources.

Save developer hours, building promotions from scratch. Focus on your core product.

Run unique, personalized, and time-limited campaigns in specific set geolocations.

Factors	Build	Buy	Priority
Scalability As your company grows and/or shifts direction, can the solution adapt to your needs? Sometimes requirements shift, can you predict any limitations? Will it meet future needs?			3
Time / Urgency Can it be built or integrated fast enough and do you have the resources to support this timeline? How urgently do you need to solve this problem?			2
Costs What does your current budget allow? Keep in mind direct and indirect costs like engineers, development time, maintenance, opportunity costs, etc.			2
Resources Do you have enough people with the time and skills to build it? How will you handle training for a big team? How will you handle testing and QA?			2
Quality What are your expectations in terms of quality of the product? What are customer needs, where is the market heading, can your team actually build it? Does the solution meet use case and performance requirements?			1
Maintenance Can you keep building and improving year-after-year? Do you have the people and time to support maintenance, development, ongoing requests, etc.?			1