As your company grows, you will face a lot of challenging decisions. A crucial one of them is the "build or buy" dilemma.
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Get your promotional campaigns off the ground in under a week while saving developer resources.
Save developer hours, building promotions from scratch. Focus on your core product.
Run unique, personalized, and time-limited campaigns in specific set geolocations.
What does your current budget allow? Keep in mind direct and indirect costs like engineers, development time, maintenance, opportunity costs, etc.
Can it be built or integrated fast enough and do you have the resources to support this timeline? How urgently do you need to solve this problem?
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What are your expectations in terms of quality of the product? What are customer needs, where is the market heading, can your team actually build it? Does the solution meet use case and performance requirements?
Can you keep building and improving year-after-year? Do you have the people and time to support maintenance, development, ongoing requests, etc.?
Do you have enough people with the time and skills to build it? How will you handle training for a big team? How will you handle testing and QA?
As your company grows and/or shifts direction, can the solution adapt to your needs? Sometimes requirements shift, can you predict any limitations? Will it meet future needs?
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Why building your own solution might be the best way to go for your business.
Benefit from ready-to-use webhooks, avoid painful limitations of your dev resources, and shorten your time-to-market.
Business Development Manager of WeShare
CTO of Getsafe
Head of Product of Dáme jídlo
CPO of Hostelworld Group
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