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November 4, 2026
Town Hall, King’s Cross
London
It's a new era of commerce. Make it your moment.
INCENTIVIZE Summit is Talon.One’s flagship conference, where 600 of the world's top loyalty leaders come together to explore how incentives drive profitable growth — and how to win in a new era of agentic commerce. Through keynotes, breakouts, and curated networking, INCENTIVIZE Summit creates space for honest conversations, shared learning, and meaningful connection across the global loyalty community.
Our speakers
Get a first look at this year's speakers — with more to be announced very soon.
The program
One day, two tracks: main stage sessions and hands-on Learning Labs. Select a session to see all the details.
09:00 – 09:30
Registration & breakfast
09:30 – 09:50
Fireside chat
The opportunity ahead: Building the future of incentives, together
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Christoph Gerber
Ingo Uytdehaage
09:50 – 10:10
Talon.One spotlight
Product keynote
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Alexa Pak
Laurens Van Wiele
10:10 – 10:40
Customer panel
Loyalty at the point of payment: Where identity, data and incentives converge
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Sam Panzer
Nicolai Schnack
We’ll dig into why breaking down siloes between CRM, incentives, and payments teams is becoming a competitive edge, and what it takes to align the data, technology, and teams behind a shared customer view. We’ll also look at what this unlocks: more relevant experiences, real-time personalization, and stronger protection against fraud and offer abuse.
10:40 – 11:00
Customer spotlight
Built to scale: The architecture behind loyalty at Hugo Boss
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Henrik Bauer
Meike Schemionek
We'll get into what it really takes to scale that across app, POS, and CDP - and what it means to build loyalty infrastructure for a global fashion house.
11:00 – 11:30
Break
11:30 – 11:45
Customer spotlight
Kiosk, app, POS: How KFC built loyalty that works everywhere
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Alberto Ascorve Santamaría
Mariana Akemi De Abreu Rodríguez
11:30 – 12:30
Learning Lab module #1: Gamification
11:30 – 12:30
11:45 – 12:00
Customer spotlight
Title coming soon
Speakers to be confirmed
12:00 – 12:30
Customer panel
One size doesn’t fit all: Incentives that flex for franchises, stores, and local teams
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Marc Keegan
Catherine Ok
12:30 – 14:00
Lunch break
14:00 – 14:20
Customer spotlight
Title coming soon
Speakers to be confirmed
14:00 – 15:00
Learning Lab module #2: Member promotions
14:00 – 15:00
14:20 – 14:45
Fireside chat
Costa Coffee's loyalty journey: Tech, trust, and the business case for loyalty
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Shetal Bhatt
Shetal will share how her team navigates the perennial tension between short-term discounting and long-term emotional loyalty, and what it takes to bring finance and the C-suite along on that journey - turning loyalty from a perceived cost center into a growth engine.
14:45 – 15:05
Customer spotlight
The CEO view: Leadership lessons in scaling incentives
Speakers to be confirmed
15:05 – 15:35
Break
15:40 – 16:00
Talon.One spotlight
Beyond discounts: The 8 creative currencies in promotions
Sam Panzer
15:40 – 16:35
Learning Lab module #3: Building the loyalty business case
15:40 – 16:35
16:00 – 16:15
Customer spotlight
How lastminute.com uses gamification to inspire behavior change
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Carlo Andrea Banfi
Veronica Aulicino
16:15 – 16:45
Customer panel
Built to last: Creating resilient systems & teams
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Brian Vandegrift
Stuart Deaton
Sydney Segal
Conor Burke-Gaffney
16:45 – 17:15
Closing keynote
What your data can’t see: The forces shaping tomorrow’s customer behaviour
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Beth Bentley
17:15 – 18:30
Celebrating our customers
Drinks reception & Customer Awards
Registration & breakfast
Break
Lunch break
Break
Celebrating our customers
Drinks reception & Customer Awards
Fireside chat
The opportunity ahead: Building the future of incentives, together
Christoph Gerber
Ingo Uytdehaage
Customer panel
Loyalty at the point of payment: Where identity, data and incentives converge
Sam Panzer
Nicolai Schnack
We’ll dig into why breaking down siloes between CRM, incentives, and payments teams is becoming a competitive edge, and what it takes to align the data, technology, and teams behind a shared customer view. We’ll also look at what this unlocks: more relevant experiences, real-time personalization, and stronger protection against fraud and offer abuse.
Customer spotlight
Built to scale: The architecture behind loyalty at Hugo Boss
Henrik Bauer
Meike Schemionek
We'll get into what it really takes to scale that across app, POS, and CDP - and what it means to build loyalty infrastructure for a global fashion house.
Talon.One spotlight
Product keynote
Alexa Pak
Laurens Van Wiele
Customer spotlight
Kiosk, app, POS: How KFC built loyalty that works everywhere
Alberto Ascorve Santamaría
Mariana Akemi De Abreu Rodríguez
Customer spotlight
Title coming soon
Speakers to be confirmed
Customer panel
One size doesn’t fit all: Incentives that flex for franchises, stores, and local teams
Marc Keegan
Catherine Ok
Customer spotlight
The CEO view: Leadership lessons in scaling incentives
Speakers to be confirmed
Talon.One spotlight
Beyond discounts: The 8 creative currencies in promotions
Sam Panzer
Customer spotlight
How lastminute.com uses gamification to inspire behavior change
Carlo Andrea Banfi
Veronica Aulicino
Customer panel
Built to last: Creating resilient systems & teams
Brian Vandegrift
Stuart Deaton
Sydney Segal
Conor Burke-Gaffney
Closing keynote
What your data can’t see: The forces shaping tomorrow’s customer behaviour
Beth Bentley
Customer spotlight
Title coming soon
Speakers to be confirmed
Fireside chat
Costa Coffee's loyalty journey: Tech, trust, and the business case for loyalty
Shetal Bhatt
Shetal will share how her team navigates the perennial tension between short-term discounting and long-term emotional loyalty, and what it takes to bring finance and the C-suite along on that journey - turning loyalty from a perceived cost center into a growth engine.
Learning Lab module #1: Gamification
11:30 – 12:30
Learning Lab module #2: Member promotions
14:00 – 15:00
Learning Lab module #3: Building the loyalty business case
15:40 – 16:35
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Our sponsors
Relive last year’s summit
Didn't make it to INCENTIVIZE 2025? Catch up on the highlights and see why previous attendees call it the loyalty and promotions conference of the year.
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