Exciting news: Talon.One joins forces with Adyen. Read more here
Background

November 4, 2026

Town Hall, King’s Cross

London

Background

It's a new era of commerce. Make it your moment.

INCENTIVIZE Summit is Talon.One’s flagship conference, where 600 of the world's top loyalty leaders come together to explore how incentives drive profitable growth — and how to win in a new era of agentic commerce. Through keynotes, breakouts, and curated networking, INCENTIVIZE Summit creates space for honest conversations, shared learning, and meaningful connection across the global loyalty community.

Our speakers

Get a first look at this year's speakers — with more to be announced very soon.

The program

One day, two tracks: main stage sessions and hands-on Learning Labs. Select a session to see all the details.

09:00 – 09:30

Registration & breakfast

09:30 – 09:45

Talon.One spotlight

Welcome keynote

Gerber

Christoph Gerber

Join Talon.One CEO and co-founder Christoph Gerber for an opening look at the future of incentives - and a preview of the day ahead.

09:45 – 10:05

Talon.One spotlight

Product keynote

TBC

Speakers to be confirmed

Get a first look inside the next chapter for Talon.One and Adyen, and what it means for the future of commerce.

10:05 – 10:35

Customer panel

Loyalty as identity: The future of incentives and payments

TBC

Speakers to be confirmed

Session description coming soon

10:35 – 11:00

Customer spotlight

Built to scale: The architecture behind loyalty at Hugo Boss

Henrik
Meike

Henrik Bauer

Meike Schemionek

With its revamped membership program, Hugo Boss raised the bar for what loyalty can look like in fashion. This session goes inside Hugo Boss XP - a four-tier, gamified program that moved beyond earn-and-burn to create an omnichannel ecosystem built around collectible digital tokens, tiered membership, and hyper-local personalization.

We'll get into what it really takes to scale that across app, POS, and CDP - and what it means to build loyalty infrastructure for a global fashion house.

11:00 – 11:30

Break

11:30 – 11:45

Customer spotlight

Title coming soon

TBC

Speakers to be confirmed

Session description coming soon

11:30 – 12:30

Breakout

Learning Lab module #1

11:30 – 12:30

Learning Lab helps practitioners and leaders master the best practices behind effective loyalty programs and promotions - from agentic commerce fundamentals to gamification psychology, architecture decisions, and ROI measurement. Check back in soon for confirmed Learning Lab modules at INCENTIVIZE Summit.

11:45 – 12:00

Customer spotlight

Title coming soon

TBC

Speakers to be confirmed

Session description coming soon

12:00 – 12:30

Customer panel

One size doesn’t fit all: Incentives that flex for franchises, stores, and local teams

Marc

Marc Keegan

Head office can't be everywhere - but your loyalty program needs to work everywhere. Whether it's a franchise, a single store, or a regional team, local operators know their customers best. This panel explores how brands are handing over real autonomy - from promotions to rewards to campaigns - without losing sight of profitability or brand consistency.
We'll get into the practical side: the tech architecture that lets local teams self-serve on campaigns, the org design that gives local teams clear ownership and global teams visibility, and where to draw the line - what stays centralized to protect the brand, and what's safe to hand over so local teams can move fast.

12:30 – 14:00

Lunch break

14:00 – 14:20

Customer spotlight

Title coming soon

TBC

Speakers to be confirmed

Session description coming soon

14:00 – 15:00

Breakout

Learning Lab module #2

14:00 – 15:00

Learning Lab helps practitioners and leaders master the best practices behind effective loyalty programs and promotions - from agentic commerce fundamentals to gamification psychology, architecture decisions, and ROI measurement. Check back in soon for confirmed Learning Lab modules at INCENTIVIZE Summit.

14:20 – 14:45

Fireside chat

Title coming soon

TBC

Speakers to be confirmed

Session description coming soon

14:45 – 15:05

Customer spotlight

A transformation that sticks: Unlocking AI productivity inside your team

Martin

Martin Hlaváč

Most teams are experimenting with AI. Fewer are embedding it into the workflows that actually drive results. In this session, Martin Hlaváč, Associate Director of Engineering at Flink, shares how to move from ad hoc AI usage to real operational leverage - connecting AI to your CRM, CDP, loyalty programs, and promotions engine to surface live data in seconds and make faster, sharper campaign decisions.
But the tech is only half the story. You'll also hear how to bring your team along for the ride: how to build confidence, shift habits, and lead a transformation that sticks.

15:05 – 15:35

Break

15:40 – 16:00

Talon.One spotlight

Beyond discounts: The 8 creative currencies in promotions

Sam

Sam Panzer

When 20% off becomes the default, brand value erodes - and margin follows. But most brands don't default to discounts because they lack imagination, they do it because their current tooling makes it easy. 
This session introduces the 8 Creative Currencies: a behavioral science backed framework for promotions that build brand equity without cutting price. From gamification to cultural moments, you'll leave with a practical playbook and a blueprint of the infrastructure required to bring these ideas to life.

15:40 – 16:35

Breakout

Learning Lab module #3

15:40 – 16:35

Learning Lab helps practitioners and leaders master the best practices behind effective loyalty programs and promotions - from agentic commerce fundamentals to gamification psychology, architecture decisions, and ROI measurement. Check back in soon for confirmed Learning Lab modules at INCENTIVIZE Summit.

16:00 – 16:15

Customer spotlight

How lastminute.com uses gamification to inspire behavior change

Carlo Andrea Banfi 2
Veronica

Carlo Andrea Banfi

Veronica Aulicino

Launching a loyalty program is just the beginning - what comes next is where the magic happens. One year on from launching their revamped program, lastminute.com shares their next chapter: a gamification strategy that keeps customers connected between bookings.
The strategy reimagines how a travel brand builds habitual engagement, moving beyond points and tiers to quizzes, badges, and mini-games that reward activity. Carlo and Veronica will walk through the mechanics they're building and explain why emotional rewards are at the heart of it all.

16:15 – 16:45

Customer panel

Built to last: Creating resilient systems & teams

Brian 4
Stuart Deaton

Brian Vandegrift

Stuart Deaton

Loyalty and promotions sit at the center of constant change: new channels, new customer expectations, new commercial pressures. They also sit at the center of the org chart - pulling in tech, marketing, finance, brand, and merchandising, each with their own priorities.
This session explores how to build systems and team structures that keep your growth steady as the landscape shifts, and how to get those teams working together rather than around each other. We'll get into why ivory towers exist between functions, why agentic AI is now forcing companies to question them, and how team structures themselves are changing as a result. You'll walk away with practical ways to strengthen both your infrastructure and your operating model.

16:45 – 17:15

Closing keynote

Title coming soon

TBC

Speakers to be confirmed

Session description coming soon

17:15 – 18:30

Celebrating our customers

Drinks reception & Customer Awards

Wind down with drinks and our inaugural Talon.One Customer Awards, celebrating the teams pushing the boundaries of what's possible with promotions, loyalty, and personalization.
Background

where

The venue

We’re taking over Town Hall in King’s Cross, one of London’s newest cultural openings. Central, well-connected, and boasting interiors by Tom Dixon, see why Forbes is already calling it “a cornerstone of London’s cultural calendar.”

Our sponsors

Gold
apadmi
Silver Plus
merkle-K
Silver
Bloomreach -MONO
Brame
hightouch
Bronze
Absolute Labs
Omnivy_O
movable_ink

Relive last year’s summit

Didn't make it to INCENTIVIZE 2025? Catch up on the highlights and see why previous attendees call it the loyalty and promotions conference of the year. 

Background

Here’s what loyalty leaders are saying about INCENTIVIZE Summit

Quotes Mobile

Got questions?

Background

Space is limited - registration required

Get the latest incentives insights, delivered straight to your inbox.

LinkedIn Logo
Instagram Logo

© 2026 Talon.One GmbH. All rights reserved.