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November 4, 2026
Town Hall, King’s Cross
London
For brands that are built to last. Your next strategy starts here.
INCENTIVIZE Summit is Talon.One’s flagship conference, where 600 of the world's top loyalty leaders come together to explore how incentives drive profitable growth — and how to win in a new era of agentic commerce. Through keynotes, breakouts, and curated networking, INCENTIVIZE Summit creates space for honest conversations, shared learning, and meaningful connection across the global loyalty community. We have reached capacity for this year's event. Registration is now closed.
Our speakers
Meet the speakers putting better incentives into practice
The program
One day, two tracks: main stage sessions and hands-on Learning Labs. Select a session to see all the details.
08:30 – 09:30
Registration & breakfast
09:35 – 09:55
Fireside chat
11 years on: Building what the world’s most forward-looking brands need next
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Christoph Gerber
Ingo Uytdehaage
09:55 – 10:15
Product keynote
Mind the loyalty gap: From knowing customers to knowing what works
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Alexa Pak
Laurens Van Wiele
10:15 – 10:40
Customer panel
Loyalty & transformation: Where incentives, payments and identity converge
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Sam Panzer
Nicolai Schnack
Gillian Simpson
10:40 – 11:00
Customer spotlight
Built to scale: The architecture behind loyalty at Hugo Boss
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Henrik Bauer
Meike Schemionek
11:00 – 11:30
Break
11:30 – 11:50
Fireside chat
Costa Coffee's loyalty journey: Tech, trust, and the business case for loyalty
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Shetal Bhatt
Shetal will share how her team navigates the perennial tension between short-term discounting and long-term emotional loyalty, and what it takes to bring finance and the C-suite along on that journey - turning loyalty from a perceived cost center into a growth engine.
11:30 – 12:30
Learning Lab module #1: Gamification
11:30 – 12:30
11:50 – 12:05
Customer spotlight
Kiosk, app, POS: How KFC built loyalty that works everywhere
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Alberto Ascorve Santamaría
Mariana Akemi De Abreu Rodríguez
12:05 – 12:35
Gold keynote session
Reimagining loyalty & unlocking growth: The Footasylum story
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Brad Morton
Mark Collin
Katy Waddell
12:35 – 14:00
Lunch break
14:00 – 14:20
Customer spotlight
From zero to global in 6 months: How TUI made customer loyalty a business priority
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Alex Swift
Colin Thomas
14:00 – 15:00
Learning Lab module #2: Member promotions
14:00 – 15:00
14:20 – 14:40
Customer spotlight
How Estee Lauder manages promotions & loyalty at global scale
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Catherine Ok
14:40 – 15:05
Customer spotlight
The CEO view: Leadership lessons in scaling incentives
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Jennifer La Forge
15:05 – 15:35
Break
15:45 – 16:05
Talon.One spotlight
Beyond discounts: The 8 creative currencies in promotions
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Sam Panzer
Celine Deleuran Kristensen
15:45 – 16:40
Learning Lab module #3: Building the loyalty business case
15:45 – 16:40
16:05 – 16:20
Customer spotlight
How lastminute.com uses gamification to inspire behavior change
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Carlo Andrea Banfi
Veronica Aulicino
16:20 – 16:45
Customer panel
Built to last: Creating resilient systems & teams
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Brian Vandegrift
Stuart Deaton
Sydney Segal
Conor Burke-Gaffney
16:45 – 17:15
Closing keynote
What your data can’t see: The forces shaping tomorrow’s customer behaviour
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Beth Bentley
17:15 – 17:40
Celebrating our customers
Drinks reception & Customer Awards
Registration & breakfast
Break
Lunch break
Break
Celebrating our customers
Drinks reception & Customer Awards
Fireside chat
11 years on: Building what the world’s most forward-looking brands need next
Christoph Gerber
Ingo Uytdehaage
Product keynote
Mind the loyalty gap: From knowing customers to knowing what works
Alexa Pak
Laurens Van Wiele
Customer panel
Loyalty & transformation: Where incentives, payments and identity converge
Sam Panzer
Nicolai Schnack
Gillian Simpson
Customer spotlight
Built to scale: The architecture behind loyalty at Hugo Boss
Henrik Bauer
Meike Schemionek
Fireside chat
Costa Coffee's loyalty journey: Tech, trust, and the business case for loyalty
Shetal Bhatt
Shetal will share how her team navigates the perennial tension between short-term discounting and long-term emotional loyalty, and what it takes to bring finance and the C-suite along on that journey - turning loyalty from a perceived cost center into a growth engine.
Customer spotlight
Kiosk, app, POS: How KFC built loyalty that works everywhere
Alberto Ascorve Santamaría
Mariana Akemi De Abreu Rodríguez
Gold keynote session
Reimagining loyalty & unlocking growth: The Footasylum story
Brad Morton
Mark Collin
Katy Waddell
Customer spotlight
From zero to global in 6 months: How TUI made customer loyalty a business priority
Alex Swift
Colin Thomas
Customer spotlight
How Estee Lauder manages promotions & loyalty at global scale
Catherine Ok
Customer spotlight
The CEO view: Leadership lessons in scaling incentives
Jennifer La Forge
Talon.One spotlight
Beyond discounts: The 8 creative currencies in promotions
Sam Panzer
Celine Deleuran Kristensen
Customer spotlight
How lastminute.com uses gamification to inspire behavior change
Carlo Andrea Banfi
Veronica Aulicino
Customer panel
Built to last: Creating resilient systems & teams
Brian Vandegrift
Stuart Deaton
Sydney Segal
Conor Burke-Gaffney
Closing keynote
What your data can’t see: The forces shaping tomorrow’s customer behaviour
Beth Bentley
Learning Lab module #1: Gamification
11:30 – 12:30
Learning Lab module #2: Member promotions
14:00 – 15:00
Learning Lab module #3: Building the loyalty business case
15:45 – 16:40
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Site map
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Our sponsors
Relive last year’s summit
Didn't make it to INCENTIVIZE 2025? Catch up on the highlights and see why previous attendees call it the loyalty and promotions conference of the year.
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