Marketing
Apr 18, 2023
Henry Bewicke
Content Writer
2 minutes to read
Our new Referral Program Playbook takes an in-depth look at referral programs. It covers how and why they work, and how to make your own referral program stand out.
Referral programs are a popular way for businesses to source new customers. They follow a pretty simple format:
Get existing customers to find new customers with the help of incentives or rewards.
Specifics can vary from referral program to referral program, but generally both the existing customer (advocate) and the new customer receive a reward following a successful sign up.
Referral programs are obviously popular with customers because they get rewards. But why are they so popular with businesses?
Firstly, referral programs are proven to aid businesses in the pursuit of a number of different business objectives, including:
Customer loyalty
Brand awareness
Customer engagement
Customer retention
These are all key parts of a successful business, and ultimately they serve to increase revenue in the long run.
Secondly, when you look at the stats, customers brought in through referral programs are much more valuable than average.
Seeing stats like these, it’s no surprise that so many businesses are eager to run their own referral programs.
Our new Referral Program Playbook explores the topic of referrals and referral programs in detail, including:
How referral programs work
Why referrals give such good results
How to implement your own referral program
Ways to make your referral program stand out
To learn all this and much more, get your own copy of Talon.One's Referral Program Playbook.
Join thousands of marketers and developers getting the latest loyalty & promotion insights from Talon.One. Every month, you’ll receive:
Loyalty and promotion tips
Industry insights from leading brands
Case studies and best practises
Isabelle Watson
Loyalty & promotion expert at Talon.One
The World's Most Powerful Promotion Engine
BERLIN
Wiener Strasse 10
10999 Berlin
Germany
BIRMINGHAM
41 Church Street
B3 2RT Birmingham
United Kingdom
BOSTON
One Boston Place, Suite 2600
02108 Boston, MA
United States
SINGAPORE
1 Scotts Road, #21-10 Shaw Centre
228208 Singapore
Singapore
Product
Company