18 Apr 2023

Find out what it takes to build a great referral program

Henry Bewicke - Content Writer

Henry Bewicke

Content Writer

Referrals at Talon.One

2 minutes to read

Our new Referral Program Playbook takes an in-depth look at referral programs. It covers how and why they work, and how to make your own referral program stand out.

Referral programs are a popular way for businesses to source new customers. They follow a pretty simple format: 

Get existing customers to find new customers with the help of incentives or rewards.

Specifics can vary from referral program to referral program, but generally both the existing customer (advocate) and the new customer receive a reward following a successful sign up.

Why are referral programs so popular?

Referral programs are obviously popular with customers because they get rewards. But why are they so popular with businesses?

Firstly, referral programs are proven to aid businesses in the pursuit of a number of different business objectives, including:

  • Customer loyalty

  • Brand awareness

  • Customer engagement

  • Customer retention

These are all key parts of a successful business, and ultimately they serve to increase revenue in the long run.

Secondly, when you look at the stats, customers brought in through referral programs are much more valuable than average.


Seeing stats like these, it’s no surprise that so many businesses are eager to run their own referral programs.

Our new Referral Program Playbook explores the topic of referrals and referral programs in detail, including:

  • How referral programs work

  • Why referrals give such good results

  • How to implement your own referral program

  • Ways to make your referral program stand out

To learn all this and much more, get your own copy of Talon.One's Referral Program Playbook.

Monthly loyalty newsletter

Join thousands of marketers and developers getting the latest loyalty & promotion insights from Talon.One. Every month, you’ll receive:


Loyalty and promotion tips


Industry insights from leading brands


Case studies and best practices

Newsletter author

Isabelle Watson

Loyalty & promotion expert at Talon.One

Talon.One Logo

The World's Most Powerful Promotion Engine


Wiener Strasse 10
10999 Berlin


41 Church Street
B3 2RT Birmingham
United Kingdom


One Boston Place, Suite 2600
02108 Boston, MA
United States


1 Scotts Road, #21-10 Shaw Centre
228208 Singapore

G2 LogoMach Alliance LogoISO 27001 Logo

© 2024 Talon.One GmbH. All rights reserved.