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Harvard Business Review & Talon.One: Getting strategic about incentives
The Talon.One content library
Learn how businesses are rethinking incentives to drive long-term customer value and profitability.
Category
Loyalty strategies for 2025: Lessons from best-in-class loyalty programs
From subscription models to AI, see how iconic brands are setting new customer loyalty standards.
Promotion gamification: How and why it works
Everything you need to know about gamification, with insights, techniques as well as best practices.
The buyer's guide to loyalty & promotions software
Download our buyer’s guide to find the best software for your loyalty and promotions needs.
Smarter rewards: The AI revolution in loyalty and rewards
With brands everywhere increasing their AI budgets, AI-powered loyalty strategies are set to reap the rewards.
A deep dive into security practices at Talon.One
Explore how Talon.One sets the bar for security standards in the promotion and loyalty software space.
Personalization playbook: Strategies for IT leaders
Benchmark your personalization efforts against 400 IT leaders from global retailers.
The EU Price Indication Directive
Discover what the new EU policy on price transparency means and how it influences displaying and managing pricing and promotion strategies.
30 best promotion campaign ideas for fashion retailers
See how fashion retailers can incentivize the customer journey - from conversion to retention - by implementing granular promotions & smart pricing strategies.
Loyalty strategies for 2024
From gamification to omnichannel, we break down the loyalty tactics set to dominate in 2024 - with examples from leading programs from around the world.
Loyalty program cheat sheet
We’ve worked with some of the world’s biggest brands to find out what top loyalty programs do differently.
87 incentive ideas for your next promotion campaigns
Looking for inspiration for your next promotion or loyalty program campaign? We’ve collated our best-performing strategies in one handy guide.
How Vestiaire Collective cut promo-related customer contact by 25% with Talon.One
Explore how the leading pre-loved luxury platform increased the efficiency of its promotions with Talon.One's customized vouchers.
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