Cloud native

Buy one get one free

Enterprise loyalty program

Account based marketing

API gateway

Endless aisle

Clienteling

Geofencing

Delayed discounting

BOPIS

Average order value

Push notification

Urchin Tracking Module

Means-end theory

Nudge marketing

Price anchoring

Cognitive processing fluency

Decoy effect

Zero party data

Conversational commerce

MACH Alliance

Loyalty cards

Lifecycle marketing

Smart voucher

Incentive theory

Loyalty tiers

Progressive web app (PWA)

Product cross-subsidization

AI marketing

Loyalty program

Strikethrough/cross-out pricing definition

Gamification

Packaged Business Capabilities

Hyper-personalization

A/B Testing

Advocate

Landing Page Conversion Rate

CI/CD

Customer Acquisition Cost (CAC)

Microservices

Bounce Rate

Monolithic architecture definition

Software as a Service (SaaS)

Scalable

Redemption

Point of Sale (POS)

Product Differentiation

Perceived Value

Online Marketplace

Omnichannel

Integration

Marketing ROI

Click to Open Rate

Customer Lifetime Value

Net Promoter Score

Churn Rate

Composable Enterprise

Traffic-to-lead Ratio

Cost Per Lead

Word Of Mouth Marketing

Headless

Granularity

Customer Segments

Application Programming Interface

Affiliate Marketing

Talon.One Glossary

Promotion terminology explained. This technical glossary runs through common promotion terms with in-depth explanations and examples.

Glossary search illustration 

Ticketmaster Talon.One logo

Mercedes-Benz talon.one logo

adidas talon.one logo

afterpay talon.one logo

reebok logo talon.one client

Delivery Hero talon.one logo

Eddie Bauer Talon.One logo

Hostelworld talon.on logo

Airfox Talon.one logo

Just eat talon.one logo

Hello print talon.one logo

Zalando talon.one logo

Getsafe talon.one logo

Giant Eagle Talon.One logo

Jochen Schwiezer Talon.One logo

Zipcar talon.one logo

National Express Talon.One logo

Chantelle Talon.One logo

ShareNow talon.one logo

VUclips Talon.One logo

Elsevier talon.one logo

PedidosTa Talon.One logo

Fractal Talon.One logo

River Island talon.one logo

mjam talon.one logo

plastiq talon.one logo

bank al etihad talon.one logo

air fox logo

We know the promotion and SaaS language can be confusing at times. Here is our little glossary with all the buzz words you need to know.

The promotion & SaaS glossary | Talon.One

Glossary