Automate data-driven, tailored discounts at scale

User behaviour, inventory, user events or third-party data - use them all to build targeted & automated discounts.

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Make customers feel seen and rewarded

Run discounts that save you money

Stop overspending on the wrong customers. Reach your clients at the right time, with precise & safe discounts.


Automate personalized discounts based on user behavior


Full flexibility on the amount of discounts and items involved


Run 100% safe discounts that get validated within milliseconds

Conditions & effects discounts Talon.One
Design discounts Talon.One

Automate personalized and data-driven discounts of any type

Integrate customer data, customer sessions, and custom events seamlessly via the API to increase personalization opportunities.


Combine discounts with geofencing to target specific areas


Automate and validate millions of discounts in milliseconds


Encourage shoppers and increase AOV with tailored discounts

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"The initial 45 minutes where we ran through the top-level capabilities completely blew us away."

Mark Kelly

Mark Kelly

Head of Digital of National Express

Our full discount feature list

Dynamic Discounts

Cart level discounts

Give a discount to the overall shopping cart at the end of a sale, with or without shipping included. Applying discounts at a cart level hugely reduces the complexity of your discount program.

Per item discount

Apply discounts to single items in a basket or even a variety of items inside the basket with completely different discount values.

Add free item

Offer a free item as a discount to reduce excess stock or to promote a brand or holiday-specific item for yourself or your partners.

Code-free discounts

Remove the pain-point for your customers of typing codes into fields for discounts. Configure your discounts so they are fully automated and instantly applied to carts.

Selective discounts

Use custom attributes to apply discounts to certain items only when a specific user or group of users is shopping.

Fixed value or %

Have fixed value discounts in any currency (real or virtual) or set your discounts as a percentage reduction on your product or service.

Targeted Discounts

Dynamic notifications

Use pop-up and banners and display notifications to your clients as they shop, giving them incentive to add more to their cart or return to buy more.

Customize discounts

Use any data or custom attributes to create discounts that are completely unique to a user or target group.

Flexible rewards

Give discounts in percentage, any currency (real or virtual), or by sending a coupon with the decided discount attached to it.


Offer discounts based on your customer's location which you can define in the Campaign Manager with the Geofencing feature.


Use discounts that use time as a factor to drive sales during off-peak times, holidays or even design discounts with a timer that reduce in value as time goes by.


Trigger discounts when clients leave a checkout without buying, spend long periods browsing or view an item multiple times to raise their interest.

Discount Flexibility

Staggered discounts

Automate discounts that increase in amount as your customers spend more on your platform.

Discount automation

Set up your discounts to run autonomously and trigger any number of effects and communications via 3rd party CRMs to create seamless notifications and customer-relevant discounts.

Incentive discounts

Award discount for any action: As a referral or loyalty reward or as a response to a customer complaint in the form of a discount coupon.

Seasonal discounts

Automate special seasonal discounts that you want to repeat each year or quickly copy and edit to add new features or styles.

Accumulative discounts

Build discounts using Rules that accumulate with particular combinations of items to give the user a larger discount that helps offload excess stock.

Multiple choice discounts

Offer higher or lower discounts for different payment methods to encourage users to spend cash or points more.

Seamless Integrations

Connect all your customer and SKU data

Integration and Talon.One

Partnering with

Frequently asked questions

Brands like Adidas & Ticketmaster trust Talon.One to power their promotions

Book a demo to see our product in action

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