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Marketing
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Apr 8, 2021
Millennials vs. Baby Boomers: Consumer Behavior and How It Influences Promotions

Millennials & Baby Boomers are very different, even in their shopping habits. Find out how their consumer behaviours affect the way you should sell.

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How Will Google’s Third-Party Cookie Phase-Out Impact Promotions?

Google Chrome will stop supporting third-party cookies in 2022. But what will that mean for digital promotions?

3 Interesting Ways to Differentiate Your Easter Promotions

Take some inspiration from these three interesting Easter campaign ideas that will help you make your own promotion more engaging.

Increase Your Google Shopping Visibility with Discount Pricing

Find out how you can use discount pricing to your advantage when setting up your Google Shopping listings.

Marketing
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Mar 29, 2021
3 Interesting Ways to Differentiate Your Easter Promotions

Take some inspiration from these three interesting Easter campaign ideas that will help you make your own promotion more engaging.

Marketing
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Mar 23, 2021
Increase Your Google Shopping Visibility with Discount Pricing

Find out how you can use discount pricing to your advantage when setting up your Google Shopping listings.

Marketing
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Oct 23, 2020
Get Your Promotional Juices Flowing with These Clever Halloween Campaigns

Do you need some inspiration for your seasonal marketing promotions? Take a look at these Halloween promotions to see how it's done.

Marketing
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Mar 9, 2021
8 Great Coupon Campaigns You Need Right Now

Check out these 8 coupon campaign ideas to improve your conversion rates, boost your ROI and improve your customer engagement rate.

The Most Popular Articles

Marketing
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Feb 26, 2021
Promotions & the Changing Face of eCommerce White Paper

Download our new white paper to find out how ecommerce and promotions are changing as a result of the pandemic and wider trends.

Marketing
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Feb 19, 2021
How Dark Stores Are Changing the Grocery Industry

The grocery industry is pivoting towards dark stores as a way to satisfy increasing online demand. But is it just a temporary trend?

Marketing
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Feb 12, 2021
Influencing Consumer Habits with the Help of Promotions

Consumer habits are a bit of a tricky topic. But they can be beneficial for brands and customers if encouraged correctly.

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McDonald’s Monopoly: A Masterclass in Promotions

McDonald's Monopoly is one of the world's most well known promotional campaigns. But what was the recipe for its success?

Find Out What it Takes to Build a Great Referral Program

Our Definitive Referral Program Playbook guides you through everything you need to know to make a highly effective referral program.

Promotion Marketing 101: What You Need to Know Plus 5 Campaign Ideas

Learn the basics of Promotion Marketing, including best practices and five campaign ideas that will help you set up promotions for your own business.

Marketing
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Jan 15, 2021
How to Calculate Loyalty Program ROI

Calculating loyalty program ROI may sound daunting, but there are some ways to simplify the process if you use the right metrics.

Marketing
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Jan 13, 2021
The Dos and Don’ts of Discounting for Small Businesses

Discounts are the most popular promotion mechanism around. But there are discounting practices that small businesses, in particular, should avoid.

Marketing
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2
Min read
Gamified Promotions: Everything You Need to Know

Learn about the various opportunities of gamified promotions, including daily rewards, tiered loyalty programs and more.