The Latest Promotion Advice and Insights

Our mParticle integration has a new 'event sync' feature that allows you to use event data from a huge variety of sources in your campaigns.

Marketing

Nov 17, 2021

12 UX tips for user-centered promotions

Listening to customers is a value that every company aspires to, but not every company actually achieves. Here's how to center customer experience

Marketing

Nov 8, 2021

What’s in store for recommerce and sustainable retail

Find out how a booming recommerce market and increased focus on sustainable retail is driving big changes in the fashion industry and wider ecommerce.

Development

Dec 3, 2021

Build targeted promotions with our updated mParticle integration

Our mParticle integration has a new 'event sync' feature that allows you to use event data from a huge variety of sources in your campaigns.

Marketing

Dec 3, 2021

12 UX tips for user-centered promotions

Listening to customers is a value that every company aspires to, but not every company actually achieves. Here's how to center customer experience

Marketing

Jul 26, 2021

How Lazada built a leading promotion app strategy

Discover some of the latest trends in gamification that Lazada are using in their promotion strategy.

Marketing

Nov 4, 2021

Promotion Insights October: Festive frustrations — and how to fight them

Supply chain troubles, the circular economy and Tesla's loyalty updates — find out more on all these topics in our latest newsletter

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Marketing

Oct 26, 2021

#Growth Roundtable roundup: Marketing to Gen Z and Millennials to create lasting customer relationships

We recently hosted industry experts for a special roundtable. It was an in-depth look at the opportunities for marketing to Gen Z.

Marketing

Oct 20, 2021

Recency effect and its influence on customer decision making

Recency effect is a common cognitive bias that influences the way we remember listed information. Find out how it affects consumer behavior.

Marketing

Oct 15, 2021

What is the metaverse and how will it change ecommerce?

It's fast becoming one of the hottest buzzwords in the tech world. But what is the metaverse? And will it really be as revolutionary as people say?

Marketing

Oct 4, 2021

Why Children’s Day in India is a big day for brands

Children's Day has become an important day for brands in India. In this blog post we'll explain why and look at some examples of successful campaigns.

Marketing

Sep 29, 2021

Decoding consumer behavior in our post-pandemic world

Learn how consumer expectations have evolved, and consumer interactions with brands have changed due to the pandemic.

Marketing

Sep 24, 2021

Bridging the gap between physical and digital retail post pandemic

Find out how businesses are blending digital commerce and in-store shopping to appeal to consumers post pandemic.

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Marketing

Oct 1, 2021

Why Children’s Day in India is a big day for brands

Children's Day has become an important day for brands in India. In this blog post we'll explain why and look at some examples of successful campaigns.

Marketing

Sep 29, 2021

Decoding consumer behavior in our post-pandemic world

Learn how consumer expectations have evolved, and consumer interactions with brands have changed due to the pandemic.

See more articles

Marketing

Min read

What Your Lifecycle Marketing Is Missing: Targeted Promotions

Targeting & timing are key when it comes to customer lifecycles and communication. Here are some ideas to help you optimize your customer retention.

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