The Latest Promotion Advice and Insights

The grocery industry is pivoting towards dark stores as a way to satisfy increasing online demand. But is it just a temporary trend?

Marketing

Feb 12, 2021

Influencing Consumer Habits With the Help of Promotions

Consumer habits are a bit of a tricky topic. But they can be beneficial for brands and customers if encouraged correctly.

Marketing

Feb 3, 2021

McDonald’s Monopoly: A Masterclass in Promotions

McDonald's Monopoly is one of the world's most well known promotional campaigns. But what was the recipe for its success?

Marketing

Feb 24, 2021

How Dark Stores Are Changing the Grocery Industry

The grocery industry is pivoting towards dark stores as a way to satisfy increasing online demand. But is it just a temporary trend?

Marketing

Feb 18, 2021

Influencing Consumer Habits With the Help of Promotions

Consumer habits are a bit of a tricky topic. But they can be beneficial for brands and customers if encouraged correctly.

Development

Sep 11, 2019

Learning Go: Confessions of a Junior Developer

Learning programming languages can be very tricky. Here's a bit of insight into learning Go from our backend developer, Sarah Leuat, at Talon.One.

Marketing

Jan 27, 2021

Find Out What it Takes to Build a Great Referral Program

Our Definitive Referral Program Playbook guides you through everything you need to know to make a highly effective referral program.

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Marketing

Jan 26, 2021

Promotion Marketing 101: What You Need to Know Plus 5 Campaign Ideas

Learn the basics of Promotion Marketing, including best practices and five campaign ideas that will help you set up promotions for your own business.

Marketing

Jan 19, 2021

How to Calculate Loyalty Program ROI

Calculating loyalty program ROI may sound daunting, but there are some ways to simplify the process if you use the right metrics.

Marketing

Jan 13, 2021

The Dos and Don’ts of Discounting for Small Businesses

Discounts are the most popular promotion mechanism around. But there are discounting practices that small businesses, in particular, should avoid.

Marketing

Jan 8, 2021

How to Ensure Advocates Get the Most Out of Your Referral Program

It's advocates that drive all successful referral programs, which makes the rewards you offer them all the more important.

Development

Dec 28, 2020

Talon.One Partners with mParticle to Create Targeted Promotions

Our integration with mParticle gives customers greater control over their data and more options to create effective promotions.

Marketing

Dec 22, 2020

How KFC Became a Christmas Tradition in Japan

See how some clever marketing turned KFC from an unknown foreign restaurant into a staple of Japanese Christmas culture.

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Development

Dec 29, 2020

Talon.One Partners with mParticle to Create Targeted Promotions

Our integration with mParticle gives customers greater control over their data and more options to create effective promotions.

Marketing

Dec 21, 2020

How KFC Became a Christmas Tradition in Japan

See how some clever marketing turned KFC from an unknown foreign restaurant into a staple of Japanese Christmas culture.

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Marketing

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Podcast: COVID-19, Business Challenges and Predictions with Christoph Gerber

Our founder, Chris Gerber, speaks in our podcast about business challenges during COVID-19 & shares his predictions on how the economy evolves.

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