How to Test and Optimize Your Promotions

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Techniques to help you test your campaigns

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Metrics to measure campaign success

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Factors to consider during optimization

Talon.One's eBook on testing and optimizing promotions
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Inside this White Paper

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A/B testing for promotional campaigns.

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What to consider when targeting multiple audiences.

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Top-line metrics to help you optimize your campaigns.

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Formulas to assess the success of your campaigns using simple revenue figures.

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Additional factors that influence optimization efforts.

How to test and optimize promotions
Talon.One's eBook on testing and optimizing promotions

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