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How to Test and Optimize Your Promotions

  • Techniques to help you test your campaigns
  • Metrics to measure campaign success
  • Factors to consider during optimization
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Inside this White Paper

  • A/B testing for promotional campaigns.
  • What to consider when targeting multiple audiences.
  • Top-line metrics to help you optimize your campaigns.
  • Formulas to assess the success of your campaigns using simple revenue figures.
  • Additional factors that influence optimization efforts.
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