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Harvard Business Review & Talon.One: Getting strategic about incentives
Tip and techniques to help you test your campaigns
Essential metrics to measure campaign success
Key factors to consider during optimization process
TRUSTED BY
A/B testing for promotional campaigns
What to consider when targeting multiple audiences
Top-line metrics to help you optimize your campaigns
Formulas to assess the success of your campaigns
Additional factors that influence optimization efforts
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 "How to test and optimize promotions")
 "How to test and optimize promotions")
