Customer Case Study
Dagrofa partners with Talon.One to revamp its loyalty program
Industry
Retail and ecommerce
Location
Denmark
Year Founded
1983
Products Used
Loyalty
Coupons
We’re thrilled to welcome our new customer, Dagrofa, one of the leading food retailers and largest food wholesale and logistics company in Denmark.
Founded in 1983, Dagrofa has created a robust retail network over the years: the company manages 520 stores and reported an operating profit of DKK 426 million [USD 62.2 million] in its 2023 financial year.
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Dagrofa is one of Denmark's leading grocery groups.
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With ambitious goals to boost its position in the Danish food retail market, Dagrofa is now looking to revamp its loyalty program and further instill customer loyalty as the bedrock of its business.
Dagrofa required a comprehensive loyalty technology solution that could meet its current and future needs.
They were looking for a solution that:
Excelled in managing large amounts of member data
Could run personalized promotion campaigns at scale
Could run loyalty programs on a store level
Handled coupons and vouchers
Supported flexible incentive initiatives
Dagrofa chose Talon.One as its loyalty partner because it offered all the necessary capabilities to craft standout experiences for customers across its network of stores. With Talon.One, Dagrofa now has the power and flexibility to customize campaigns not just for each brand within the group but also for individual stores.
"Talon.One's ability to tailor and personalize awards has been a significant benefit for us. Talon.One is empowering us to respond dynamically to the ever-evolving demands of our customers, ensuring that our loyalty program remains relevant and engaging."
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Tine Holdgaard Heidelbach
Product Manager/Owner Loyalty of Dagrofa
As the core application in Dagrofa’s tech stack, Talon.One communicates with multiple platforms, including its:
Data warehouse (Google BigQuery)
CDP (mParticle)
Marketing automation (Salesforce Marketing Cloud)
Point-of-sale system (Vikings)
Talon.One's integration with Dagrofa's POS system is key to letting customers earn and redeem points, rewards, and vouchers across online and in-store channels. The integration also powers a card-linking feature, meaning members can easily connect their payment card to the loyalty program and eliminates the need for a separate loyalty card.
By revamping its loyalty program with Talon.One, Dagrofa aims to expand its loyal customer base, boost customer lifetime value, and improve emotional engagement - all while creating a seamless experience for its customers.
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