NEW CLIENT ANNOUNCEMENT
Talon.One to power THE ICONIC’s loyalty program rollout across Australia and New Zealand
Industry
Retail and ecommerce
Location
Australia & New Zealand
Year Founded
2011
Products Used
Loyalty
We're thrilled to announce that THE ICONIC, Australia and New Zealand’s leading fashion and lifestyle platform, has selected Talon.One as the incentives engine behind its much-anticipated loyalty program, THE ICONIC Front Row.
The level-based program introduces ICONS, a loyalty currency members collect every time they shop to unlock Rewards, special offers and exclusive experiences. As members collect ICONS, they progress through four Status Levels, unlocking exclusive benefits and faster earning.
"THE ICONIC Front Row gives our customers more with every purchase, delivering simple, transparent value in a personal way. From day one we’re recognising our existing customers for their loyalty, assigning Status Levels based on their history with us and providing benefits that genuinely matter."
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Joanna Robinson
CMO at THE ICONIC
The program will be rolled out across Australia and New Zealand throughout October 2025, and to recognise long-standing customer loyalty, existing customers will be automatically enrolled and assigned status based on eligible past shopping behaviour.
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Meet THE ICONIC
Founded in 2011, THE ICONIC has become a market leader in online fashion and lifestyle across Australia and New Zealand. Known for its extensive assortment of more than 1,500 brands, industry-leading delivery, seamless returns, and mobile-first customer experience, THE ICONIC continues to shape the future of e-commerce in the region.
"THE ICONIC is a flagship brand in ANZ and a leader in digital retail innovation. Being selected to support their loyalty vision is a major milestone for our team in the region. This decision reflects not only the strength of our platform but our commitment to true partnership throughout the selection process."
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Laurent Billieres
VP APAC at Talon.One
"When we set out to build our loyalty program, it was important to find a partner who truly understood our vision. Talon.One is leading the way in the loyalty space, and their ability to speak our language validated that we’d made the right choice. This isn’t just an integration to us, it’s the foundation for delivering incredible loyalty experiences to our customers and creating exciting new opportunities for our partners."
Joanna Robinson
CMO at THE ICONIC
Building loyalty, together
THE ICONIC co-designed the program with its customers via the brand’s customer research forum, the Inner Circle. Since launching in October 2024, more than 50,000 individuals have contributed via surveys, ongoing research and multiple focus groups specific to loyalty.
These insights have shaped THE ICONIC Front Row’s Status Levels, ICONS currency and Rewards, the design of the interface and more.
We’re proud to support THE ICONIC in building the next generation of customer loyalty, and we look forward to what comes next.
Our Customers
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