CUSTOMER CASE STUDY
How Bilt created a scalable rewards ecosystem for over 5 million members
Bilt is redefining loyalty for a new generation, turning rent payment into a connected rewards experience powered by Talon.One.
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What if you could earn loyalty points not just when you shop or travel, but every time you pay rent, grab coffee, or head to the gym?
That’s the vision behind Bilt, the first program to turn rent, one of life’s biggest expenses, into a powerful driver of everyday rewards.
Founded in 2021, Bilt set out to change how people build wealth through rewards. Bilt’s network now includes one in four apartment buildings across the United States, with partnerships spanning more than 40,000 merchants nationwide and a growing membership of over five million users. Bilt empowers renters to earn points on rent payments with no fees, then redeem them across travel, shopping, dining and fitness partners, and even toward homeownership.
Bringing a program this dynamic to life requires more than vision. It takes a flexible, reliable platform like Talon.One to power every reward, campaign, and customer interaction behind the scenes.
"At Bilt, we’re moving a million miles a minute. Talon.One helps us move that fast. It’s flexible, intuitive, and built to evolve with us."
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Sydney Segal
Director of Reward Strategy at Bilt
Powering incentives campaigns at scale
To bring its innovative vision to life, Bilt partnered with Talon.One to power the engine behind its rewards ecosystem, enabling every campaign, bonus, and offer to run in real time.
For Bilt, agility was everything. The team needed a platform that could keep pace with rapid growth and constantly evolving campaigns, from elevated earn rates to new redemption partners.
With Talon.One, Bilt Rewards can:
Launch, test, and optimize new campaigns quickly
Create advanced earn and redeem logic that spans multiple categories such as rent, travel, shopping, and fitness
Scale personalization seamlessly for over 5 million users
Empowering marketers with a no-code loyalty platform
Running loyalty campaigns used to require long developer queues and rigid timelines. With Talon.One, Bilt’s loyalty team can now move at the speed of their ideas.
They launch, test, and refine campaigns independently, rewarding customers for actions like booking trips, redeeming points at checkout, or engaging with new partners - no reliance on engineers needed. The result? Faster experimentation, greater creativity, and complete control from a single centralized platform.
"I don’t have a technical background, but Talon.One makes me a highly effective contributor. I can build and launch complex campaigns without needing to code."
Sydney Segal
Director of Reward Strategy at Bilt
Faster campaigns, higher engagement, and greater flexibility
Today, Bilt Rewards’ ecosystem is one of the most advanced in the industry, connecting rent, lifestyle, and travel in one seamless experience.
Members can:
Earn points paying rent with no fees
Redeem points for travel, home decor, dining, or workouts
Access exclusive experiences through Bilt’s curated partner network
With Talon.One powering its loyalty infrastructure, Bilt Rewards can move from idea to execution in hours rather than months, turning rewards into lasting relationships.
Looking for more inspiring stories? Discover how Talon.One powers enterprise loyalty programs in the finance industry.
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