Customer Case Study
From the Tunacado to tailored loyalty: Joe & The Juice partners with Talon.One
Industry
QSR
Location
Global
Year Founded
2002
Products Used
Loyalty
Coupons
Discounts
We’re excited to welcome our new client, Joe & The Juice, a Danish-born trailblazer known for its healthy juices, sandwiches, and the now-viral Tunacado.
With a global presence and a reputation for fresh ingredients, Joe & The Juice is stepping up its customer engagement game with Talon.One’s advanced loyalty and promotions capabilities, including omnichannel capabilities that deliver personalized offers across touchpoints.
As Joe & The Juice continues its rapid expansion across international markets, the brand has set ambitious goals to scale its promotional capabilities and enhance customer lifetime value (CLV). With 450 stores globally and a presence in 20 countries, Joe & The Juice registered a 17% increase in revenue in 2024, reaching over DKK 2.8 billion [approximately $430 million USD.] Digital sales now represent an impressive 33% of total business, driven by robust growth on its own platform and third-party delivery services.
By partnering with Talon.One, Joe & The Juice is revamping its loyalty program to deliver greater flexibility and personalization, ensuring customers keep coming back. With plans to expand its portfolio in major cities and suburbs across Europe, the US, and Asia, the brand is poised to continue its upward trajectory in the years ahead.
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Joe & The Juice’s loyalty program delivers personalized offers to each member.
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Already benefiting from Talon.One’s powerful discount and coupon features, Joe & The Juice plans to roll out in-store promotions designed to encourage app downloads—a crucial step in boosting CLV. Their strategy includes using app-exclusive incentives to move in-store customers to the app, where it’s easier to gather insights and create long-term loyalty. With plans for future geofencing campaigns, they aim to deliver even more tailored offers.
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Joe & The Juice’s loyalty app rewards members with points for every order.
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"Talon.One has transformed the way we can launch and create personalised loyalty and promotions. A setup that had grown to be restrictive has become an opportunity to engage with our guests like never before. With the flexibility to run seamless, personalized campaigns across channels, we’re ready to scale and meet our guests wherever they are."
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Nicolai Schnack
CTO at Joe and The Juice
Joe & The Juice chose Talon.One for its global scalability, flexibility, and advanced promotions engine, empowering its business teams to manage promotions with ease and focus on margins. By tying promotions to their loyalty program, Joe & the Juice ensures that offers are not only relevant but also strategically targeted to engaged members, maximizing ROI. With a real-time connection to checkout, they deliver these personalized incentives instantly, creating a seamless and rewarding experience for their most loyal customers.
The implementation, led by Talon.One partner EPAM, brought together Braze, mParticle, and commercetools to create a fully connected tech stack. This seamless integration enables a data-driven customer experience across all touchpoints.
"At Empathy Lab (EPAM), we are focused on creating personal connections that drive real business impact at scale. Partnering with Talon.One, we helped Joe & The Juice envision, design and build a best-in-class solution for data-driven customer experience. This strategy and implementation empowers Joe and The Juice to build more complex campaigns, while delivering more personalized and engaging loyalty experiences."
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Geoffrey Parsons
Senior Director, Retail and Consumer Experience at Empathy Lab by EPAM
By teaming up with Talon.One, Joe & The Juice is ready to grow its store presence, elevate its app adoption, and deliver memorable customer experiences worldwide.
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