Turning guests into regulars: Inside MAX Burgers’ incentives program

What makes a customer choose your brand again and again, especially when competitors are fighting on price, convenience, and speed?

For MAX Burgers, Sweden’s oldest family-owned fast food chain, the answer lay in redefining loyalty - not as a short-term gimmick, but as a long-term growth strategy.

Founded in 1968 in the small town of Gällivare, MAX Burgers stands apart with a clear mission: serve the world’s tastiest burger while doing good for people and the planet.

Over five decades later, that commitment still sets them apart. But in the competitive QSR industry, where global giants dominate and customer expectations are rising, simply having great food often isn't enough.

To keep guests coming back, MAX Burgers needed a loyalty program that could deliver quick results while laying the groundwork for deeper, lasting engagement. That’s where Talon.One came in, powering a loyalty strategy built for both today’s fast-moving market and tomorrow’s customer expectations.

When the team began evaluating loyalty platforms, flexibility rose to the top of their requirements. They wanted more than a points system, and were looking to build a loyalty vendor that could scale, personalize, and innovate.

Talon.One delivered on both fronts, offering:

For the MAX Burgers team, integrations were just as important as features. Their loyalty strategy needed to connect effortlessly with the tools already driving their digital guest experience. Talon.One stood out for its seamless fit with Braze and mParticle, allowing MAX Burgers to move fast without heavy development or IT overhead.

Customer data now flows smoothly from mParticle into Talon.One, where advanced rules and logic define the right reward for each guest. Braze then brings these incentives to life through real-time, personalized communications across email, in-app notifications and SMS.