 "Hero Export V3")
Talon.One Point-Of-View
It's a new era of commerce. Make it your moment.
Discoverability
If agents can't read it, they can't buy it
Businesses need to focus on discoverability of core incentives required for consumers to discover and purchase in agents
/
Value
Real value for humans – and their agents
Businesses need an incentives strategy that delivers value in agentic commerce, without a race to the bottom price war.
/
Engagement
A new era of commerce means a new engagement playbook
Businesses must leverage loyalty to give customers a reason to self-identify over agents.
Discoverability
Make your incentives discoverable by agents
We are developing standards that will allow agents to surface all your incentives during the shopping journey: tiers, challenges, active offers and more.
)
)
Value
Surface a winning value proposition through agents
UIP broadens the set of incentives a business can expose, including cart-level and item-level discounts.
)
)
Engagement
Engage beyond the transaction
UIP enables businesses to bring their loyalty program to life and drive identity linking and opt-in.
)
)
Available Now: UCP Extensions for checkout
Loyalty Extension: Equip agents with real-time access to loyalty tiers and point balances to calculate the true value of every purchase
Discount Extension: Empower agents to discover, apply, and explain complex promotions from item-level discounts and bundles to personalized perks and shipping incentives
 "Graph 2")
Learn more
 "Agentic AI and loyalty")
 "Blog Unified Incentives Protocol")
 "Blog card UIP")
