Customer Case Study

Talon.One supports Adidas with their online promotions

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BERLIN, 01. October 2021: Talon.One is happy to welcome our new customer, Adidas, one of the largest sportswear manufacturers in the world.


With headquarters in Bavaria, Germany, but operations worldwide, Adidas operates globally with over 2,000 owned stores and 14,000 franchised stores. 

As personalized consumer experience is one of the strategic focus areas of Adidas, promotions that are tailored to specific customer attributes play a key role in their mission.

Talon.One will help Adidas achieve their goal of building lasting relationships with consumers through personalized online promotions (coupons and discounts), initially for their operations in Canada before rolling out worldwide.

Using Talon.One’s Rule Builder, Adidas will be able to generate millions of personalized coupons. Adidas will be able to check the details of their coupons easily, seeing codes, usage, date created, validity, ID numbers or any extra attributes assigned.


The Rule Builder also allows Adidas to avail of unlimited discount options, including discount at cart level, discount per item, adding a free item as a discount, and selective discounts (only for a specific group of customers).

“We are excited to provide Adidas with personalized promotional solutions,” said Chris Mills, VP of Sales at Talon.One. 

“Global brands like Adidas need to run their promotions at scale. Talon.One allows them to embrace scalability, while maintaining their focus to interact with customers through customizable promotional solutions.”

The engineering teams at both sides are working closely on the integration of Talon.One into Adidas’ tech stack. Once the integration is complete, Talon.One will support Adidas with testing and training to ensure campaigns run smoothly.

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