Customer Case Study

How Talon.One created a scalable promotion platform for Live Nation Entertainment’s fan base





Year Founded


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How Live Nation Entertainment (LNE) benefit from smarter promotions

LNE view the success of their promotions based on fan response, qualified sponsor leads, and meeting sales targets.

Live Nation Entertainment (LNE) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship.

As the global leader of live, LNE produces more concerts, sells more tickets and connects more brands to music than anyone else in the world. LNE needed a scalable promotions solution that was capable of supporting their huge customer fan base and sponsorships across the globe.

“Talon.One has been successful from the first day of launch — and our fan incentives continue to grow” - Alysia Piccioni, VP Brand Promotions, Media & Sponsorship at Live Nation

live nation entertainment case study talon.oneTalon.One offers all the features LNE needed to execute their global promotions strategy.

In addition to the product and feature expansion possibilities, Talon.One had the experience working with international enterprise brands, which gave LNE the reassurance that the system could handle the volume.

Talon.One’s spread of global server deployments also ensures that LNE can create the ideal experience for fans regardless of where they are located.

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