Customer Case Study

How Talon.One created a scalable promotion platform for Live Nation's fan base

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Products Used




Live Nation Entertainment (LNE) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship.


As the global leader in live events, LNE produces more concerts, sells more tickets, and connects more brands to music than anyone else in the world. LNE needed a scalable promotions solution that was capable of supporting its huge customer fan base and sponsorships across the globe.

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"Talon.One has been successful from the first day of launch — and our fan incentives continue to grow."

Alysia Piccioni

VP Brand Promotions, Media & Sponsorship of Live Nation

The challenge

LNE gives millions of fans worldwide easy access to the biggest and best in live entertainment. Driven by innovation, unparalleled scalability, and unmatched support, they are a leader in professional ticketing solutions.

LNE needed a global promotion solution to run at scale, creating an easy and seamless interaction between them, brand sponsors, and fans.


The solution

Talon.One offers all the features LNE needs to execute its global promotions strategy.

In addition to the product and feature expansion possibilities, Talon.One had the experience of working with international enterprise brands, which gave LNE the reassurance that the system could handle the volume.

The UX and ease of use of Talon.One’s solutions make it possible for LNE to run their campaigns smoothly, saving hours of development time.

Keen to know more about the collaboration between Talon.One and LNE? Download your free case study below.

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