What is incentives marketing?
The growth lever 60% of businesses are racing to adopt
Most brands rely on outdated, siloed promotions or loyalty programs. Incentives marketing unifies both across the entire customer journey.
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What is incentives marketing?
Disconnected discounts drain margins. Basic loyalty programs fall flat. Incentive marketing unites both into one strategy - aligning teams, boosting profitability, and turning every reward into a growth moment. Talon.One's latest report, created with Harvard Business Review, reveals how top brands are rethinking their approach to loyalty and promotions. Key findings include:
77% of companies rank loyalty programs as a top priority
60% plan to better integrate promotions and loyalty in the year ahead
66% are working to improve profitability of their promotions
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Data-backed. Revenue-proven. See how top brands win with incentive programs.
The ROI of promotional incentives
Businesses with integrated loyalty and promotions strategies report higher sales, stronger engagement, and better ROI.
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