Customer Case Study

Talon.One’s dynamic discounts help Eddie Bauer increase margin by 30%

Products Used




American clothing chain store, Eddie Bauer, has increased margin by 30% using Talon.One’s dynamic discounts feature. 


Based in Bellevue, Washington, Eddie Bauer operates in three sales channels:

  • Retail stores

  • Outlet stores

  • Online platforms


Eddie Bauer decided to replace their in-house promotion tool with Talon.One’s promotion engine in order to add speed and efficiency to their promotional campaigns. 

The challenge

They needed a solution that could build, test and launch discounts quickly and easily. On top of that, they wanted a tool that generated unique codes to

  • Offer personalized discounts to their customers.

  • Keep control of discounts.

Talon.One enabled Eddie Bauer to run a number of successful campaigns including a “50% off one apparel item” offer.


The solution

The campaign led to outstanding results including:

  • 30% increase in margin.

  • 30% rise in demand.

  • 19% increase in conversion rate.

The flexibility of Talon.One’s Rule Builder allows Eddie Bauer to benefit from unlimited discounts options, offering meaningful, personalized incentives to their customers.

"Thanks to Talon.One, we were able to do more testing on our offers - giving us better control over the cost and reach of our promotions. "

Angela Gow

Director of Digital Merchandising and Email of Eddie Bauer

For more key insights from Angela, you can check out her interview with RetailDive or download the full case study below.

Submit the form to get the case study

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