Customer Case Study

Talon.One’s dynamic discounts help Eddie Bauer increase margin by 30%

Industry

Retail

Location

U.S.

Year Founded

1920

Products Used

Discounts

Bundling

Vouchers

How Talon.One empowered Eddie Bauer to create targeted, margin-boosting promotions

Discover how Talon.One's promotional solutions helped Eddie Bauer increase their margins significantly.

American clothing chain store, Eddie Bauer, has increased margin by 30% using Talon.One’s dynamic discounts feature. 

Overview

Based in Bellevue, Washington, Eddie Bauer operates in three sales channels:

  • Retail stores

  • Outlet stores

  • Online platforms

Eddie Bauer decided to replace their in-house promotion tool with Talon.One’s promotion engine in order to add speed and efficiency to their promotional campaigns. 

The challenge

They needed a solution that could build, test and launch discounts quickly and easily. On top of that, they wanted a tool that generated unique codes to

  • Offer personalized discounts to their customers.

  • Keep control of discounts.

Talon.One enabled Eddie Bauer to run a number of successful campaigns including a “50% off one apparel item” offer.

The solution

The campaign led to outstanding results including:

  • 30% increase in margin.

  • 30% rise in demand.

  • 19% increase in conversion rate.

The flexibility of Talon.One’s Rule Builder allows Eddie Bauer to benefit from unlimited discounts options, offering meaningful, personalized incentives to their customers.

"The functionality that we gained as the result of using Talon.One promotion solution helped us have a better control over the cost and the reach of our promotions. We were also able to do more testing on our offers." - Angela Gow, Director of Digital Merchandising and Email, Eddie Bauer

For more key insights from Angela, you can check out her interview with RetailDive or download the full case study below.

Download our case study

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