Customer Case Study

Talon.One powers River Island to create omnichannel customer experiences

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Products Used




Founded in North London in the 1940s, River Island is now one of the UK and Ireland’s largest fashion retailers. An icon of the British high street, it operates in more than 300 stores globally as well as ecommerce platforms. They are known for their stylish, affordable fashion.

The challenge

Despite its large high-street presence, 40% of River Island’s revenue is made from online sales, meaning that ecommerce is critical to the brand’s continued success. To create seamless experiences across all their physical locations and online platforms, River Island needed a tool that was capable of generating automated and omnichannel promotions.

They needed a solution that:

  • Integrated easily into their composable tech stack

  • Generated personalized promotions

  • Delivered automated and omnichannel promotions

  • Could run rich campaigns especially on Black Friday & Boxing Day

The solution

River Island’s original commerce platform was built as part of a monolith architecture, being customized slowly over 15 years. Following their decision to migrate to a MACH architecture (Microservices, API-first, Cloud-native, and Headless), they selected partners that offered best-of-breed services. They didn’t just want a tech vendor — they wanted a business partnership to work closely with their product team.


Working with Talon.One as their promotion partner, River Island was powered to create targeted and flexible promotions across sales channels while focusing on their core functionalities.

"We have confidence that promotions are something that we don't even think about during Black Friday or Boxing Day. We got the confidence and assurances from Talon.One that they can work at enterprise scale."

David Edwards

Head of Architecture of River Island

Collaborating closely with Talon.One as their strategic promotion partner, River Island has found the agility and flexibility to tailor campaigns and programs to the specific needs of their customers. Thanks to Talon.One, River Island now has:

  • Rich promo campaigns with nuanced, omnichannel features.

  • More targeted offers to create a great customer experience.

  • A reliable promo partner for occasions like Black Friday & Boxing Day.

  • An enterprise-ready promotion tool that runs easily at scale.

Download our case study below to see how Talon.One empowered River Island to build the omnichannel customer experience of the future.

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