Customer Case Study

Talon.One powers River Island to create omnichannel customer experience

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Products Used



MACH ONE conference was held on June 28-29, 2022 in London. The conference was the MACH Alliance's flagship event, an organization advocating for an open and best-of-breed technology ecosystem (Microservices based, API-first, Cloud-native SaaS and Headless). 

The event brought together a large number of audience from around the world, including executive leaders, technology decision-makers and practitioners from the growing global ecosystem of the Alliance.

The conference included an award ceremony for best MACH projects. We are proud that our customer River Island was shortlisted for the best retail project.

Founded in 1948, River Island is an icon of the British high street, operating in more than 300 stores. However, 40% of their sales are made online, meaning that ecommerce is critical to the brand's continued success.


David Edwards, Head of Architecture at River Island, was one of the keynote speakers of the event. Speaking about the process of digital transformation in River Island, David discussed the company embraced a MACH architecture in order to:

  • Integrate new solutions more easily.

  • Gain greater control over each tool.

  • Improve content & personalization dramatically.

  • Differentiate the business for consumers.

  • Facilitate the process of creating omnichannel experiences.

"Talon.One provides us with a best-in-class promotion engine that meets all of our business and technical needs."

David Edwards

Head of Architecture of River Island

“What we wanted to achieve was buy not build, to ensure we had solid commerce foundations and still have the flexibility to swap tech in and out,” said David Edwards. “Inevitably you are forced to customize, and we needed the ability to do this.”

Working with a reliable promotion partner is an important part of River Island’s digital transformation project.


Download our case study to get all the insights that David Edwards shared at the MACH conference — and see how Talon.One empowered River Island to build the omnichannel customer experience of the future.

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