Talon.One × Adyen

Closing the identity gap in loyalty and promotions

Talon.One and Adyen connect payments, loyalty, and decisioning at checkout to recognize shoppers, personalize their experience, and shape the next step of their journey.

The missing piece for loyalty

The cost of the anonymous shopper

Businesses lack the consented data foundation they need to offer real value, and to succeed in the AI era. When shoppers checkout anonymously, brands miss an opportunity to build a real relationship and a profitable exchange of value.

DATA & IDENTITY

The customer identity gap

Most loyalty programs only collect consent and data from a fraction of the customer base. Without personalized incentives or differentiated experiences, every customer journey is the same.

EXPERIENCE

Lost in the sea of sameness

Low engagement reduces the impact of loyalty programs - and ultimately constrains business growth. Participation suffers when programs feel generic or create unnecessary friction.

VALUE

Discount dependence

Discounts are often the easiest lever for brands to pull. Relying on price reductions eats into margins, training customers to expect discounts when brands could offer real value instead.

Loyalty gives customers a reason to identify. Payment makes it easy. Together, they enrich the data businesses can act on.

The joint vision

Loyalty as the new
infrastructure of growth

Adyen and Talon.One are building the real-time decisioning layer to bring together loyalty and identity at the moment of transaction - and every moment that follows.

DATA & IDENTITY

Personal journeys from the moment of payment

Adyen provides the foundation for personal experiences by recognizing customers at payment, across every channel.

A word from our leaders

A fundamentally stronger engagement model

We built the complete financial operating system for modern commerce to position us for sustained, durable growth. Talon.One builds on the real-time behavioral insights of our Dynamic Identification layer.

Pieter van der Does

Co-founder and Co-CEO, Adyen

Joining Adyen allows us to embed real-time decisioning at the core of every transaction. Together, we enable merchants to connect customer identity with loyalty, pricing and promotions in real time, in-store and online, driving better outcomes for our customers.

Christoph Gerber

Founder and CEO, Talon.One