EU Data Act Notice

Last updated: September 11, 2025

Introduction

The EU Data Act (Regulation (EU) 2023/2854), effective September 12, 2025 (the “EU Data Act”), introduces harmonized rules on fair access to and use of data across the EU. It gives customers of connected products and digital services more control over the data they generate and establishes rules for data portability and switching between cloud or data processing providers.

This notice explains how Talon.One supports compliance with the EU Data Act, including how customers can access and port their data, what contractual commitments apply, and how we ensure data governance and security.

The EU Data Act Explained

The EU Data Act aims to create a fair and innovative data economy by:

Giving users the right to access and share the data they generate.
Requiring service providers to enable customers to switch providers more easily.
Preventing unfair terms in data sharing agreements.
Stimulating innovation and improving services through broader data availability.

EU Data Act Addendum

To the extent the services provided to our customers are subject to the EU Data Act, the terms of the Talon.One EU Data Act Addendum, available here, will be incorporated by reference into the customer’s Terms and Conditions.

Talon.One Support for Data Portability

Exportable Data

Customers of Talon.One can export a wide range of data in structured, machine-readable formats:

Customer sessions: exportable in CSV (via UI or API).
Triggered effects: exportable in CSV (via UI or API).
Customer profiles: retrievable via Management API in JSON.
Loyalty program data (profile-based):
- Balances exportable in CSV (active, pending, expired, and spent points for each user)).
- Transaction logs exportable in CSV (all loyalty transactions for a single user).
- Tier data exportable in CSV (profile-to-tier mappings).
- Aggregated dashboard data exportable in CSV (points earned, redeemed, expired, outstanding).
Loyalty program data (profile-based):
- Balances exportable in CSV (active, pending, expired, and spent points for each card).
- Transaction logs exportable in CSV (all loyalty transactions for a single card).
- Loyalty cards exportable in CSV.

Export Methods

Manual export: Through the Campaign Manager UI.
Automated export: Using the Management API. Customers can implement recurring workflows to fetch new events and sync data with their warehouse.
Formats: CSV and/or JSON are supported in UI/API exports.

Talon.One provides this data without undue delay and free of charge to customers within the scope of the EU Data Act.

Commitment to Data Governance

Security Measures: Talon.One employs industry-standard security controls to protect customer data (e.g., encryption, access restrictions, audit logging).
Privacy by Design: Data protection principles are integrated into Talon.One’s platform and APIs.
Ongoing Monitoring: Talon.One tracks regulatory developments to keep practices aligned with EU and international standards.

Customer Guidance

To exercise rights under the EU Data Act, customers should:

Review the documentation on Exporting data from Talon.One.
For loyalty program data, review Managing profile-based Loyalty data, and Managing card-based Loyalty data.
Choose the export method (UI or API) that best meets operational needs.
Submit portability or deletion requests through Talon.One support or their account manager.

Disclaimer

This notice is subject to updates. Updates will not reduce the security posture of the Talon.One platform. For full warranty and compliance terms, please consult the applicable Talon.One Master SAAS Agreement and Data Processing Agreement.

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