What is the EU Omnibus Directive?

[object Object],The EU Omnibus Directive requires businesses to provide clear and accurate pricing information to consumers for goods sold in the European Union. Part of the regulation requires retailers to indicate an item’s lowest price in the last 30 days when reducing it. The goal of the directive is to stop retailers promoting fake price reductions.

What is markdown pricing?

[object Object],Markdown pricing is a sales strategy where the price of a product is reduced from its original price to drive sales. Often, the old price is presented in crossed-out format on a retailer’s website - this is called markdown or strikethrough pricing.

What is pricing optimization software?

[object Object],Pricing optimization software helps businesses determine the optimal price for their products or services, maximizing revenue and profitability. Brands can integrate results from their pricing optimization software with the Pricing Engine to manage their promotions and markdown pricing strategy.

How much does the Pricing Engine cost?

[object Object],We offer personalized pricing plans depending on your needs and business size. ,[object Object], with our team to learn more.

What are the pre-requisities for using the Pricing Engine?

[object Object],Aside from being an existing customer, you’ll also need to synchronize your inventory with ,Talon.One using ,[object Object], to benefit from this feature.

Is there a free trial I can use?

[object Object],Absolutely - head over to our ,[object Object], page to get access to your personal testing environment, totally free.

TALON.ONE'S PRICING ENGINE

Drive conversions with effective price positioning

Automate markdown pricing and product labelling, while consolidating your pricing and promotion workflows in one simple interface.

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Boost revenue with Talon.One

+19%

campaign conversions

Eddie Bauer increased campaign conversion by 19% with personalized discounts.

Increase revenue

+38%

CONVERSION RATE

Favo increased conversion rate by 38% since integrating with Talon.One.

Increase revenue

+7.2%

repeat purchase rate

Justo increased repeat purchase rate by 7.2% since working with Talon.One.

Increase revenue

Real-time pricing made easy with Talon.One's powerful engine

Simplify your loyalty, promotions and pricing workflows

Turn data from customer sessions, shopping cart actions, purchase habits and product SKUs into one harmonized strategy.

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Acquire users with SKU-level value positioning

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Boost conversion through coupons, referrals, discounts & bundling

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Increase retention, spend, and frequency with loyalty programs

How the Pricing Engine works

No more manual pricing and promotions tracking in Excel: build upon simple rules to create effective strikethrough pricing campaigns within Talon.One, and synchronize SKU-level pricing and promotions with your PIM and shopping systems in real-time.

Drive conversions with strikethrough pricing

Sync your product catalog with Talon.One to build strikethrough campaigns that highlight value to your customers and boost sales.

Customize promotion messaging with product labeling

Set up product labelling as an effect in Talon.One's rule builder to define your offers and tailor the messaging within your labels.

Connect with your loyalty offers to position member pricing

Showcase the value of your loyalty program and drive uptake by displaying member pricing and offers.

From dinosaur to dynamic: the Pricing Engine workflow

Connect all of your data thanks to our integrations with leading CDPs and CRMs, and import your entire inventory in a few clicks.

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Sync your inventory with Talon.One and easily set up product filters for your strikethrough pricing campaigns

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The strikethrough pricing rule engine evaluates targeted products and automatically generates and updates strikethrough prices

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Results are synced back to your system via API so you can decide when and how to display that information in your store

EU Omnibus Directive compliance

Communicate prior prices in compliance with new EU laws

Stay compliant and avoid heavy fines by communicating previous best price in the last 30 days - all at the switch of a toggle within Talon.One.

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Automate best prior price from the data you sync from your PIM

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Define and display minimum product price for a set duration

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Show prior price on all, only discounted or non-discounted items

Related resources

WEBINAR

Navigating the EU Price Indication Directive

Watch our latest webinar, in collaboration with law firm DLA Piper, to learn when and how the Directive needs to be applied.

BLOG

The EU Price Indication Directive: What it is and why it matters

Our blog post covers the Directive's key provisions, where it should be applied, and exceptions to the regulation.

GUIDE

The ultimate guide to retail pricing & promotions

Learn how to build a holistic pricing and promotions strategy, and how to streamline workflows between the two, in our latest report.

Frequently asked questions

See why global brands like Reebok, Zalando & Carlsberg love working with us

Open up a world of possibilities in your campaigns with Talon.One