Jan 18, 2023
2 minutes to read
You may be unsure about what they are, but chances are you’ve come across gamified promotions at some point as a consumer.
With the way eCommerce is headed, expect to see gamified promotions enjoy a significant increase in popularity over the next few years.
If you’re interested in trying them out with your own brand, there are some key things to keep in mind.
First and foremost, what makes gamified promotions effective? There are many factors, but the most important are:
Gamification helps brands make their promotions more engaging
Consumers like to shop with brands that stand out from the crowd
Consumers are more likely to participate in promotions that offer a chance to win prizes and other rewards
There’s no specific recipe for an effective or successful gamified promotion because they come in many different forms. But they all work towards the points above to make an impact.
Our new white paper covers all aspects of promotion gamification and explains popular gamification techniques in detail, in case you’re interested in setting up your own.
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