H1 2026 product update: Smarter experimentation, faster support experience, and more flexible loyalty

In H1 2026, we’re focused on helping teams run incentives with more clarity and control,  without adding operational complexity. From native A/B testing to more flexible loyalty activation, here’s what’s new in Talon.One. 

Pain point: Testing incentives logic today often requires external tools, engineering workarounds, or manual campaign duplication. That slows down experimentation and makes it harder to prove incremental impact.

Experiments allows you to test two incentive rule variants within a single campaign, side by side.

You can:

You can also continue using third-party tools to control variant assignments, ensuring alignment with Talon.One tech partners like Braze.

What this means for you: You can validate new incentive mechanics faster, measure incremental lift more accurately, and scale what performs, without duplicating campaigns or relying on fragile workarounds.

Availability: General access in Q1; available in beta now

Pain point: As campaigns grow more complex, it becomes harder to spot which campaigns work, the ones that don't, and where to adjust campaigns with confidence in real-time.

See how revenue, incentives, and conversion truly interact. Understand what drives results and what impacts margin.

What this means for you: Faster oversight, easier collaboration across teams, and less time spent manually reviewing results.

Availability: General access in Q2

Pain point: Diagnosing promotion behavior often requires manually reviewing rule trees, escalating tickets, or involving engineering to trace logic execution.

We’re introducing a dedicated support portal, a centralized environment for troubleshooting promotions.

It includes:

We also have a dedicated MCP integration, so you can connect your support tools directly to Talon.One via MCP.

This allows you to:

What this means for you: Offer a better customer experience, cleaner diagnostics, and fewer blind spots in your promotion logic.

Availability: General access in H1

Pain point: In many loyalty programs, points are activated immediately - even when business rules require delay (returns windows, delivery confirmation, fraud checks).

With the new activate loyalty points endpoint, you can trigger activation based on defined system actions.

You can:

What this means for you: Better liability management, more precise loyalty mechanics, and greater flexibility in program design.

Availability: General access in Q1

Another major release this quarter was the launch of our Unified Incentives Protocol (UIP), built to support incentives in AI-native commerce environments.

Pain point: Shopping journeys are increasingly starting inside AI assistants like ChatGPT and Gemini. Customers are asking AI tools to compare products, find the best deals, and recommend purchases, often without ever visiting a traditional storefront.

In these environments, promotions and loyalty benefits need to be surfaced programmatically, in real time, through machine-to-machine interactions.

UIP establishes a standardized way for promotion and loyalty logic to be interpreted and delivered beyond the checkout page. This enables:

What this means for you: As commerce becomes increasingly agent-mediated, your incentives must be discoverable outside traditional channels. UIP ensures your promotions and loyalty programs can participate in AI-powered shopping journeys, keeping your brand competitive wherever purchasing decisions happen.