Our comprehensive look at the state of promotions in 2020

This year has been one for the history books, but unfortunately it’s for all the wrong reasons.

No matter what industry or business you work in, you will have seen the effects of the pandemic in some form.

It’s not necessarily the virus itself, rather the subsequent lockdown that has had a catastrophic impact on the economy. As a result, businesses have had to try out different strategies to adapt to the new normal.

Our new industry report explores what’s happened in the world of promotions over the course of the year so far.

The state of promotions

As a leader in the field of digital promotions, we’ve seen just how hard this year has been for businesses in many different industries.

We’ve also seen how important promotions have been for many of these businesses too. They’ve helped counter losses and boost sales during one of the most difficult economic times in living memory.

One of our customers saw a 4x increase in referral redemptions during the first three months of lockdown

Shoppers needed some extra motivation to get out and spend their money. And promotions have proved a great way to tip the balance.

To give you an insight into the current state of the promotions industry, we’ve compiled our data and findings from across 2020.

Our new industry report explores what’s happened in the context of the pandemic and the many ways that promotions have helped businesses through it.

Download your copy here or find out more information about the Promotion Engine in our Content Library.