Q3 product update: New integrations and features to elevate your promotions and loyalty programs

As we head into Q4, our commitment to improving your experience with Talon.One continues stronger than ever. In Q3, we rolled out a fresh wave of enhancements designed to streamline your incentive processes, supercharge efficiency, and simplify your workflows within Talon.One. One of the standout updates is our addition to the Google Cloud Marketplace, enabling businesses on Google Cloud to customize and build promotions that work best for their unique needs while keeping full control over their proprietary data. 

Keep reading for more details, or catch up on our product update webinars from July, August, and September.

With a single billing arrangement and using Google Cloud committed spend, Google Cloud customers can now more easily integrate Talon.One – one of the first promotions and loyalty solution offered within the Marketplace – as a part of their tech stack.

Talon.One’s presence on the Google Cloud Marketplace gives marketers and developers a flexible, headless platform on which to build fully automated and personalized promotions and loyalty programs. Find more information on Talon.One’s Marketplace listing here. 

Bloomreach is one of the world’s leading e-commerce experience platforms, and thanks to our latest integration, marketers can now use Talon.One and Bloomreach to build more targeted audiences, power tailored product recommendations, and offer personalized promotions and loyalty features - all without having to leave the Bloomreach dashboard.

The integration means any Talon.One promotion campaign can be built with data collected by Bloomreach. The computed attributes from Bloomreach can be synced to Talon.One, and loyalty and promotion data from Talon.One can be sent back to Bloomreach, allowing both systems to benefit from each other's expertise.

The integration brings significant value to businesses by streamlining their workflow in the following ways:

We’ve also introduced a new feature functionality that makes it easier to notify and track users’ pending loyalty points: now, you can provide your customers with timely notifications as their pending points are nearing activation. This subtle reminder encourages users to redeem points and boosts engagement with your offerings. For more details, see our documentation on managing application notifications.

In Q3, we also fully redesigned our Roles and Permissions module to help you better manage user permissions. Our new user-friendly interface streamlines role creation and simplifies permission management through templated roles and customization opportunities. Now, you have the power to tailor roles to precisely fit your organization's needs, whether you start from scratch or use our predefined templates. 

Stay tuned as we continue enhancing custom roles and workflows to accommodate evolving access requirements.

We also recently released a new built-in Random Number attribute. This new feature generates a random number between 1 and 100, helping you create conditions that trigger effects only within a specific probability. With the Random Number attribute, you’ll be able to perform multi-variant testing or build chance campaigns such as A/B testing and spin-the-wheel.

As a dynamic approach designed to ensure consistency without storing generated values, this attribute is seeded with session or profile identifiers, resulting in predictable initial values for subsequent updates. To use the attribute in your conditions, select Random Number in the Attribute Selector.

Talon.One gained the official ISO 27001 stamp of approval in Q3. Conforming with the ISO 27001 signifies that our company has a robust system in place to manage information security risks, covering individuals, policies, and technology. 

Read more to see why Fortune 500 companies trust Talon.One for maximum data security and information protection.