Customer Case Study
Powering B2B travel loyalty: Bedsonline partners with Talon.One
Industry
Travel and mobility
Location
Global
Year Founded
2004
Products Used
Loyalty
We’re thrilled to welcome our newest client, Bedsonline, part of HBX Group.
As the exclusive booking partner of travel agents worldwide, Bedsonline’s expansive product portfolio enables travel specialists to curate tailored experiences, wherever in the world a traveller wants to go.
Through its online platform, Bedsonline distributes 273,000 accommodation options, experiences, mobility services and fintech products sourced from over 170 countries to more than 50,000 travel agencies worldwide.
As part of HBX Group, Bedsonline is armed with data insights, award winning tools and the knowledge of global teams, who are committed to driving the success of its partners.
To recognize and support its partners, Bedsonline already runs a tiered loyalty program for travel advisors. Members can progress through Bronze, Silver, Gold, and Diamond levels, where they earn points to unlock exclusive benefits, from discounted personal holidays to redeemable vouchers.
Now, with ambitious goals to expand its role as leader in B2B travel tech and enhance its loyalty program even further, Bedsonline has teamed up with Talon.One. Together, they are introducing smarter ways to:
Create and scale incentive campaigns tailored for travel advisors
Increase engagement and drive higher booking volumes
Automate tier progression and reward management
Personalize offers and promotions based on advisor behavior
Use gamification elements to enhance participation and retention
By working with Talon.One, Bedsonline is transforming how travel agencies engage with loyalty programs. Instead of static rewards, the company can now dynamically adjust incentives in real time, ensuring every travel advisor has a more personalized and rewarding experience.
Bedsonline is already live with Talon.One in 51 markets, and has seen extraordinary success from its first campaigns.
"Talon.One has given us the flexibility and automation we needed to take our loyalty program for travel advisors to the next level. We can now reward our partners in real time, personalize their journey, and recognize their loyalty more effectively than ever before."
 "david_amsellem-Bedsonline")
David Amsellem
Managing Director The Luxurist and Retail at HBX Group
As part of HBX Group, which listed on the Spanish stock exchange in February 2025, Bedsonline continues to strengthen its position as the trusted technology partner for travel advisors worldwide. By automating tier upgrades, optimizing reward structures, and scaling promotional campaigns seamlessly, Bedsonline is future-proofing its loyalty strategy and creating long-term value for its partners.
This partnership with Talon.One marks a shift in B2B travel loyalty, where rewards are no longer just perks but strategic tools to drive engagement, bookings, and long-term loyalty. Powered by Talon.One and integrated through our partner Diva-e, Bedsonline is heading into a new chapter of loyalty-driven travel innovation.
We’re excited to be part of their journey as they redefine what it means to connect, engage, and reward in the B2B travel space.
Our Customers
 "adidas card image thank you")
 "Beauty Pie x Talon.One")
 "River Island")
