CUSTOMER CASE STUDY
From mass discounting to personalization: BioTechUSA’s loyalty program
In a wellness industry flooded with blanket discounts, BioTechUSA turned to Talon.One to prove personalization is the true driver of loyalty.
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Founded in 1993, BioTechUSA has grown into one of Europe’s leading dietary supplement manufacturers. With over 2,000 products sold across 100+ markets, they serve millions of customers worldwide and supply FC Barcelona’s men’s and women’s first teams with sports nutrition products.
But with growth came challenges. Their previous loyalty program relied on blanket discounts for every customer, regardless of spend or preferences. Instead of rewarding loyalty, it eroded margins and delivered a one-size-fits-all experience that failed to build long-term engagement.
Personalization at scale: BioTechUSA’s new loyalty chapter
BioTechUSA turned to Talon.One to break free from mass discounting and build a program built on personalization, strong margins, and lasting emotional connections.
With Talon.One, they can now:
Personalize incentives to fit individual customer journeys and purchase behaviors
Sync rewards online and offline, ensuring a seamless omnichannel experience
Introduce tier-based, experiential rewards, such as one-to-one training with athletes and influencers, consulting sessions, or exclusive visits to their HQ and production facilities
For BioTechUSA, the focus has shifted from discounting to delivering meaningful, customized experiences that build stronger relationships with their customers.
"Talon.One provides us with a completely blank slate on which we can draw up any sort of rules, logic, decision trees and reward flows. With Talon.One, the only restriction is your imagination."
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Dániel Petri
Head of ecommerce (D2C & Marketplaces) at BioTechUSA
Building loyalty that’s flexible, fun, and future-proof
Talon.One’s flexible Rule Builder gives BioTechUSA the freedom to design any flow or business logic they need, without limits.
With built-in gamification features, their loyalty program is not only effective but also engaging and fun for customers. And with Talon.One’s ongoing investment in AI, BioTechUSA knows their incentives strategy is future-ready and built to scale.
Driving measurable growth with smarter incentives
Since working with Talon.One, BioTechUSA has seen significant growth in key loyalty metrics, including:
Average order value (AOV)
Customer lifetime value (CLTV)
Purchase frequency
"Since integrating Talon.One into our tech stack, we’ve seen a dramatic uplift in our defined KPIs for customer loyalty and a huge improvement in our bottom line and profitability."
Dániel Petri
Head of ecommerce (D2C & Marketplaces) at BioTechUSA
To bring it all together, BioTechUSA worked with Omnivy as their integrator, connecting Talon.One with Shopify for ecommerce and Klaviyo for email marketing. The setup allowed the team to move fast and scale seamlessly, without heavy development or IT overhead.
By moving from mass discounting to mass personalization, BioTechUSA is proving that loyalty can be both profitable and inspiring.
Our Customers
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