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Overview

ECS Tuning is the leading distributor of Genuine, Aftermarket and Performance parts for Audi, BMW, Mercedes Benz, MINI, Porsche, or Volkswagen in the US.

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Challenge

ECS Tuning provides customers with high quality performance parts for European vehicles at unbeatable prices in the U.S.

There are many factors that affect the price of car parts including dealership location, availability, shipping costs and limited batch production.

So, with this range of pricing variations that could affect parts, ECS Tuning needed a promotion software that would allow them to apply various dynamic discounts to individual items in a shopper’s cart, as well as allow simple coupon generation, customization, tracking and attribution for their marketers.

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ECS Tuning needed a solution that

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Could be managed exclusively by their marketers
Offered easily customizable coupons that could be tracked
Had a variety of promotion features for future campaigns
Handled complex cart item discounts & calculations

“Every time I’ve had any questions, the Talon.One team were able to answer them.”

Joshua Shirk

Lead Marketing Planner

“Every time I’ve had any questions, the Talon.One team were able to answer them.”

Lead Marketing Planner

Solution

ECS Tuning wanted to incentivize sales with frequent 10% coupons and then offer more unique deals for special sales days.

Using cart item filters they could separate the more exclusive product IDs and brands that had to be excluded from discounts and only apply a coupon discount to valid items when customers spent over a certain amount.

The deals were displayed to using a number of automated messages triggered by customer interactions.

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