NEW CLIENT ANNOUNCEMENT
Elkjøp taps Talon.One to power their unified incentives program
Industry
Retail and ecommerce
Location
Norway
Year Founded
1962
Products Used
Loyalty
Discounts
The Nordics’ leading consumer electronics retailer Elkjøp has selected Talon.One as the incentives engine for their omnichannel campaigns and loyalty program.
Talon.One’s platform will unify Elkjøp’s discounts and promotions into a single system, and power a personalization layer for the multi-million-and-counting members of Elkjøp’s Customer Club.
Meet Elkjøp
Since 1962, Elkjøp has defined the consumer electronics landscape in Scandinavia. Elkjøp holds over 25% of the market share in consumer electronics across the region. It has more than 425 retail locations paired with one of the largest ecommerce operations in five countries, and franchises in Greenland and the Faroe Islands.
Elkjøp has built decades-long relationships with customers across the Nordics, and more than 8.5 million of them have signed up for its loyalty program. It’s one of the largest loyalty programs in Scandinavia.
A future-proof foundation for Elkjøp’s Customer Club
Talon.One’s platform streamlines operations for Elkjøp, enabling the smooth omnichannel experience necessary that keeps customers coming back for years to come. Talon.One’s enterprise loyalty program positions businesses to win on value without competing on price alone. For Elkjøp, this means centralizing omnichannel promotions and campaigns through a single platform. Talon.One eliminates the technical and operational complexity of their previous campaign setup.
"We’re excited to partner with Talon.One to modernise our campaign set-up and lay the foundation for the next phase of the Elkjøp Customer Club. We have millions of members already, and Talon.One offers the ease, efficiency, and precision to run omnichannel campaigns that keep Elkjøp at the top of mind when it comes to electronics."
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Dag Hemstad
Head of Sales, Distribution and Customer Care Technology at Elkjøp
Black Friday/Cyber Monday week is one of Elkjøp’s most demanding periods of the year, and uninterrupted performance is critical. Talon.One delivers enterprise-grade performance, built to withstand the peak season traffic and the high-volume promotions that a business of Elkjøp’s scale demands across all channels.
We’re excited to partner with Elkjøp as a future-proof foundation for their omnichannel campaigns and Elkjøp's Customer Club.
Looking for more inspiring stories? Discover how Talon.One powers enterprise loyalty programs in the retail and ecommerce industry.
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