Customer Case Study

Fanduel use Talon.One to add loyalty features

Industry

All

Location

New York

Year Founded

2009

Products Used

Loyalty

BERLIN, 15. August 2022: Fanduel, an American gambling company that offers sportsbook, daily fantasy sports, horse racing, and online casino, is integrating Talon.One’s promotion software to create a loyalty program for its growing customer base.

The FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino, and TVG. As the leading online gaming operator. FanDuel Group has a presence across all 50 U.S. states and the Canadian province of Ontario with 17 million customers.

Fanduel plans to use Talon.One's range for promotion solutions to build engagement and customer retention. Talon.One's scalable, enterprise solution will accommodate creating loyalty features for Fanduel's massive customer base.

Talon.One’s Rule Builder will allow Fanduel to create gamified, unique loyalty rewards for their customers.  

“We're really excited to be working with Fanduel as they're at the cutting edge of tech when it comes to gaming, sports betting and daily fantasy sports." says Chris Mills, SVP & General Manager North America at Talon.One.

"We can't wait to see the compelling loyalty and gamification features Fanduel will be able to build using Talon.one. This is the kind of collaboration that creates ” 

Talon.One’s engineers are collaborating with Fanduel to explore their potential loyalty and gamification features.

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