How Lazeo brought governance to promotions across 170 clinics

Lazeo is a fast-growing European network of aesthetic medicine and laser hair removal centers.

With more than 170 clinics across France, Germany, Belgium, and Luxembourg, the team needed a promotions engine that could scale with their footprint and keep control as the business grew.

Before Talon.One, Lazeo’s promotions were powered by an internal setup that simply couldn’t scale with the business. Campaigns were often created at a local level, with individual clinics running their own discounts based on immediate needs - one center offering ad-hoc percentage discounts to specific customer cohorts, another running seasonal or holiday offers - all without consistent rules, budget guardrails, or centralized approval from head office.

The result was a fragmented promotions strategy: limited oversight, uneven customer experiences across clinics, and little clarity on how incentives were actually performing at the point-of-sale.

In their previous set-up, promotion campaigns were tightly managed by the technical team. Any new campaign logic or change had to be built and deployed by IT, which meant business teams had limited visibility and control. Launching or adjusting an offer required waiting in a tech queue, slowing down execution and making it difficult to react quickly to market needs.

With Talon.One, promotions now run inside a clear framework with budget guardrails and validation steps. That shift gives the business team stronger visibility and control over how incentives are deployed across channels and clinics, especially in-store.

As Lazeo evolved its promotions strategy, it needed more than simple discounting. For example, one of their key seasonal offers was a tiered bundle mechanic: 10% off one bundle, 20% off two, and 30% off three. The team could not implement that logic in their previous setup without heavy internal development. With Talon.One, they could benefit from advanced mechanics like this while keeping governance intact.

Talon.One helped Lazeo “get their wild promotions strategy under control” that previously slipped through the cracks, replacing ad hoc discounting with a scalable, measurable system that can grow into broader loyalty ambitions over time.