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On demand

Incentives strategies for 2026

Discover the trends shaping loyalty strategies for the year ahead, based on Harvard Business Review
research with 400+ enterprise leaders, in our latest webinar.

What to expect

Level up your loyalty strategy for 2026

In this 20-minute on-demand webinar, originally filmed for Dive Live, Talon.One’s Sam Panzer shares findings from our Harvard Business Review research on how top brands are redefining customer loyalty, profitability, and incentives.

Based on insights from 400+ executives, you’ll uncover the trends driving the year ahead - and how to turn them into a winning 2026 loyalty strategy.

Sam Panzer
HBR data report

Key takeaways:

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Why 77% of execs rank loyalty as a top priority for 2026

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How unifying loyalty and promotions drives retention

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The shift from mass discounting to data-driven offers

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Best-in-class examples from Sephora and Scooter's Coffee

Watch the recording

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