Christoph will look at why incentives are the capability brands need to win in the new marketing world we find ourselves in, the risks of getting them wrong, and why promotions and loyalty should be an organization-wide priority.

He’ll also give an insight into Talon.One's origins, based on the challenges he faced in his previous life as founder of Lieferando - one of Europe’s first and most successful food delivery apps.

As founder of cult luxury streetwear brand Highsnobiety, David has a front row seat - and sometimes a hand influencing - the trends shaping today’s consumer behavior.

At INCENTIVIZE, he’ll be talking about the new luxury, how this is reshaping customer loyalty, and how brands can build cult followings, with references from Balenciaga to Stanley Cups.

BCG estimates 30% of promotions drive a negative ROI, and have the potential to destroy margins and condition consumers to only purchase with a deal. So, how can brands dig themselves out of the discount death spiral?

We’ll look at how retailers can move away from blanket, one-size-fits-all incentives to smart, segmented promotions that protect margins, drive revenue, and build healthy long-term customer relationships.

How changing consumer behavior, loyalty technology, and Gen Z are impacting the future of loyalty.

In this session, we delve into the transformative power of Artificial Intelligence as a tool for enhancing customer loyalty and trust. We will explore how AI, with its predictive analytics and personalized communication capabilities, can be harnessed to understand customer behavior, anticipate needs, and deliver personalized experiences.

This session will provide an overview of how AI can be used to foster a deeper connection with customers, build trust, and ultimately, drive customer loyalty.

Delivering exceptional customer experiences is crucial, yet organizational silos and legacy constraints challenge us. Team Topologies offers a socio-technical approach to enhance flow and agility, without disruptive reorganizations.

In this session, you'll discuss real-world examples showcasing how Team Topologies accelerated market responsiveness, boosted innovation, and enhanced team alignment.

This workshop will investigate the why, what and how to strengthen loyalty & promotions data point collection to improve personalization and customer retention.

We’ll look at how incentives can act as a data flywheel, and build - in real-time - a series of outcome-based promotions & loyalty mechanisms.

A practical look at personalization.

David will take a fun, gamified look at how to (finally) personalize. Based on learnings from hundreds of interviews for his book, The Person in Personalization, as well as best-in-class examples from promotions & loyalty programs, he’ll be looking at why personalization shouldn't be about tactics, but strategy - all while drawing parallels from Mary Poppins.