Loyalty for the modern luxury brand

Where loyalty meets luxury: Join our omnichannel personalization event and hear how your peers are building world-class loyalty strategies

Event Details

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14 November 2024

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12:00 pm GMT

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London, UK

Who is this event for?

The loyalty masterclass for modern luxury brands

Join 50 of your industry peers for our exclusive event this November, where we’ll look at how loyalty, personalization and omnichannel intersect - and how to set your brand apart in the crowded luxury landscape.

This event is for the most senior marketers within e-commerce and retail businesses (CMOs, VP Commerce, etc) or those responsible for customer loyalty strategies.

What to expect

Building loyalty in the high-end market

Struggling to create personalized experiences that resonate with luxury customers? Looking to better integrate omnichannel technology? This is the event for you: discover how to craft exceptional loyalty programs tailored for the luxury retail sector, while connecting with industry insiders over drinks & snacks in a relaxed setting.

Programme

12.00pm: Welcome words & lunch
1.30pm: "Is Luxury Loyalty Different?"
2pm: Personalized Recognition for High-Net-Worth Individuals
2.45pm: Loyalty Brand Deep Dive
3.15pm: Break
3.45pm: Luxury program design and implementation
5pm: Drinks reception, food and networking

What you’ll learn

Key takeaways

How to build a best-in-class loyalty program that aligns with your consumers’ expectations
How leading luxury brands have implemented omnichannel personalization strategies
How to use hyper-segmentation and AI to deliver personalized experiences

Speakers

Philip Shelper

CEO at Loyalty & Reward Co

@ Loyalty & Reward Co

Philip Shelper is CEO and founder of leading loyalty consulting agency, Loyalty & Reward Co. Prior to founding Loyalty & Reward Co, Phil worked in-house at Qantas Frequent Flyer and Vodafone. A self-confessed obsessive researcher of loyalty psychology and history, he is also the author of Loyalty Programs: The Complete Guide.

Sam Panzer

Director of Industry Strategy

@ Talon.One

Sam Panzer leads loyalty strategy at Talon.One. Sam has been with Talon.One for 5 years, supporting brands like adidas, River Island, Live Nation, and Burger King to optimize their promotional spend, and brings a depth of experience of how the world’s most beloved brands incentivize & reward users to build an emotional bond.

Tovi Heilbronn

Senior Director of Technology Strategy

@ Apply Digital

Tovi Heilbronn specializes in digital commerce for luxury B2C retailers, with 16 years of client-side experience. He is adept at crafting unique technology strategies and nurturing customer communities, with a special talent for steering and leading intricate digital transformations that set up businesses for long-term success.

Register

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