River Island’s approach to CX: Leveraging omnichannel agility to build customer engagement
In these times of uncertainty, with budgets shrinking and spending stifled, retailers are turning an eagle eye to customer retention. At the same time though, brand loyalty among consumers is at all-time lows. The key to keeping customers coming back and boosting engagement in this environment lies not only in individual products or promotions but in delivering a seamless, satisfying customer experience. That’s why retailers are increasingly leveraging headless commerce solutions, activating operational agility and omnichannel coordination to nurture happy, repeat customers.
 "River Island & Talon.One")
 "Omnichannel promotions Talon.One")
In the Retail TouchPoints session, listen to Cecilia and Alexa cover:
How to differentiate your loyalty program to boost retention
Differences between composable commerce and “monolithic” systems for loyalty programs and rewards-based engagements
How leading retail brands like River Island are building the omnichannel customer experience of the future
Speakers
 "Cecilia Corapi River Island")
Cecilia Corapi
 "Nicole Silberstein Retail Touchpoint")
Nicole Silberstein
 "Alexa Pak Talon.One")
Alexa Pak
