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INCENTIVIZE Summit
4th November 2026
London, UK
What is it?
A practitioner's playground for building better programs
Learning Lab helps practitioners and leaders master the best practices behind effective loyalty programs and promotions — from gamification psychology to architecture decisions and ROI measurement.
Who is it for?
Designed for the people who build and run loyalty
Learning Lab is for members of the Talon.One practitioner community, and anyone responsible for their business' loyalty & promotions strategy — across both commercial and product roles.
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At INCENTIVIZE Summit
A content track running throughout the day
Choose between inspirational content on the main stage, or go deeper into the how in Learning Lab.
MODULE 01
Gamification
with Lena Kleinwechter (Talon.One) and Conor Burke-Gaffney (Experian)
Understand the key psychological principles that make loyalty & promotions work, and how to best leverage them in gamified experiences. Hear from Experian’s VP of Product on their gamification strategy, with a 15-minute masterclass to see the theory in action.
MODULE 02
Member promotions
with Sam Panzer
Learn how promotions can best be layered into a loyalty program, with a best practice design framework to leverage more than discounts.
MODULE 03
Building the loyalty business case
with Heather Dettmann
Learn how to build the business case for loyalty programs, whether a new launch or a revamp of an existing scheme.
WHY ATTEND
Learn it today, use it tomorrow
Learning Lab is:
Actionable
Built around frameworks attendees can apply to their work immediately.
Concrete
Packed with real-world case studies to bring best practice to life.
Collaborative
Think through challenges and ideas with your peers in the room.
