Drive sales with the power of loyalty marketing.

A well-designed loyalty program will drive customer engagement, increase purchase frequency and improve brand affinity. Loyalty programs are loved by consumers - 72% of global respondents agree they would rather buy from a retailer with a loyalty program over one without.

Talon.One empowers businesses to launch and scale their loyalty marketing programs.

Loyalty Engine Illustration

10th purchase for free

If a customer orders 10 times and the order value is less than 20€ then give the 10th purchase for free (100% discount).

Total orders
Total cart value is and
Set a of

Effortless API integration

Integrate custom attributes like customer profiles, custom events and checkout systems that effectively reward loyalty program members. Grow your loyalty marketing with strategic programs that leverage high-value customers and brand advocates.

Read API Documentation
Target Coupons Illustration

Loyalty cashback

If customers place their third order above 20€ within 3 weeks, they get a 50% discount.

Last orders in and
Last cart values and
Current cart value and
Set a of
Different Industries Illustration

Data-driven personalization

Customize the Loyalty API to deliver personalized, compelling and relevant rewards based on specific events in the customer journey. Increase the customer satisfaction, boost brand perception and drive ROI with a fully customized loyalty solution.

Simply integrate custom data through the API into the Promotion Engine to build any type of loyalty program.

According to the global retail loyalty sentiment report, consumers crave flexible loyalty programs. Roughly 80% global loyalty-program participants say it is somewhat or very appealing to be able to earn rewards regardless of whether a purchase was made in store, on a website or on a mobile device (81%) and to choose among several types of rewards (79%).

Loyalty points system

If a loyalty program member collects 500 points, give a 5% discount coupon, and when they collect a total of 1000 points give a 10% coupon.

New customer
Existing customer
Account registration
Successful order
Loyalty score exactly
Loyalty score exactly
Set loyalty point amount to
For amount spent set loyalty point(s)
Create coupon with of
Create coupon with of

Analytics and performance tracking

Analyze your most important KPIs and metrics in the campaign dashboard to identify, optimize and take action on the most successful loyalty programs.

Talon.One ensures the highest level of promotion security and will automatically alert you of suspicious behaviour.

Tracking Illustration

Loyalty programs powered by the Talon.One Promotion Engine

One seamless integration is the gateway to unlimited loyalty program possibilities.

Data integration and API usage

Whether you have a shop, CRM, or custom-built system, integrate data from any source via the API into the Promotion Engine. You can even automate campaigns using the API without using our UI.

Rule validation

Our Promotion Engine evaluates the campaign criteria defined in your rules, like if a customer makes a purchase or successful referral, then executes effects like sending a discount or rejecting a coupon.


The Promotion Engine will apply any type of custom effect, like adding loyalty points to a customer profile or a discount to the shopping cart value. Implement webhooks to trigger external effects like sending a coupon code from your email provider.

Analytics and optimization

Analyze your campaign performance in real-time. Track customer behaviour and event logs to build insights and take action. Our Promotion Engine performs logical checks and sends automatic alerts when fraudulent activity is detected.

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