NEW CLIENT ANNOUNCEMENT
From Quiksilver to Roxy: Boardriders drives multi-brand loyalty with Talon.One
Industry
Retail and ecommerce
Location
Global
Year Founded
1969
Products Used
Loyalty
We’re thrilled to welcome the global action sports and lifestyle company Boardriders to the Talon.One community. Boardriders is the company behind iconic brands like Quiksilver, Roxy, Billabong and DC Shoes.
With a portfolio that defines surf, skate, and snow culture, Boardriders had ambitious plans to scale a multi-brand, multi-country loyalty program. They turned to Talon.One to power incentives both in-store and online. This omnichannel approach ensures customers enjoy a seamless, personalized experience no matter how or where they engage with their favorite Boardriders brands.
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Boardriders rewards loyalty program members with exclusive offers
Image source
Why Talon.One?
Boardriders went through a thorough six-month evaluation process, comparing a wide range of providers from niche vendors to large-scale platforms. Talon.One stood out for its robust feature set, seamless integration flexibility, adaptability to complex use cases, and proven experience supporting multi-brand businesses across diverse markets.
"What excites us most is the ability to tailor rewards and promotions to every brand and market we serve. Talon.One gives us the flexibility to meet customers where they are, creating experiences that keep them coming back."
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Nur Ghossien
IT D2C Director at Boardriders
Members of their loyalty program enjoy a range of benefits, all powered and automated through Talon.One, including:
Welcome gifts
Exclusive offers and products
Additional points for purchasing eco-friendly products
Referral rewards
With a global tech stack spanning OMS, CRM, ecommerce, POS, and in-house middleware and PIM systems, Boardriders completed their integration in just five months. The smooth process ensured that their team could move quickly from planning to execution.
Unlocking smarter incentives
With Talon.One, Boardriders now has the capabilities to:
Improve back-end efficiency while scaling across markets and brands
Automate loyalty features and reward logic for multiple customer segments
Support more advanced and creative use cases through webhooks and real-time triggers
Personalize incentives to strengthen engagement and customer lifetime value
This partnership sets a new standard for scalable incentives in lifestyle retail. With Talon.One, Boardriders is equipped to deliver seamless, personalized loyalty experiences that resonate with customers across regions and channels.
Our Customers
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