Use Talon.One’s guide to build a clone of Sephora’s Beauty Insider

Mohammadreza Javanian

Talon.One loyalty expert

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3 minutes to read

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Beauty Insider is the name of Sephora’s much-praised loyalty program in the U.S. and Canada. The program has over 25 million members who account for a whopping 80% of Sephora’s business.

Launched in 2007, the tier-based loyalty program has evolved over the years, acquiring features that create a personalized and inclusive experience for the members. Customers at each tier gain points for their purchases, which they can redeem to receive discounts or several other perks across sale channels.

What features does Sephora’s Beauty Insider have?

In order to execute a huge loyalty program like Beauty Insider, Sephora needs to trigger many features including:

A function to join Beauty Insider loyalty program
A tier-based loyalty program
A coupon feature for Seasonal Savings Events
A tier-based shipping attribute
An omnichannel points redemption feature
Push notifications for end-of-year discounts

Our new playbook, Using Talon.One to Build a Clone of Sephora’s Beauty Insider Loyalty Program, is a guide to recreating Beauty Insider in Talon.One, providing you with a step-by-step roadmap on how to develop a complex loyalty program with minimum development time.

Why should I read this guide?

In an inflationary environment where the purchasing power of customers is reduced by unevenly rising prices, businesses can rely on their loyal customers to reduce customer acquisition cost and improve margins.
Talon.One’s guide to recreate a clone of Sephora’s Beauty Insider provides you with insights that you can utilize to execute a cutting-edge loyalty program for your business in Talon.One.