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Discover how National Express implemented complex time and location data in campaigns.
National Express operates the largest scheduled coach service in the UK. They handle high frequency services linking more than 650 destinations across the country and need very powerful and flexible solutions for their clients.
National Express are constantly looking for simple ways to optimize their processes across departments.
Running discounts and coupon campaigns were troublesome due to an outdated legacy platform.
This resulted in inefficient internal workflows, frustrations and a lot of wasted time manually typing data into spreadsheets.
A stable and scalable solution was required but previous experiences had not delivered a suitable solution that could cope with such high volumes of orders.
Head of Digital
National Express made the decision to redefine the way they dealt with promotions and decided that they would need a system that was flexible enough to handle their unique travel-oriented data and complex terms and conditions.
Talon.One helped National Express to quickly upscale their current sales promotion & coupon output.
After migrating their legacy system with Talon.One, they quickly started using more of the already available solutions in the Campaign Manager to set up even more targeted and engaging promotions for their customers.
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A study of how Talon.One set up a promotional infrastructure with Dáme jídlo.
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