TRAINLINE CASE STUDY
Full steam ahead: How Trainline built a future-ready promotions engine
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Trainline is on a mission to build the world’s number one rail platform, helping passengers travel with confidence, find the best prices, and access every journey they need.
To support this ambition, the team needed a promotions engine that could move as quickly as they do.
Their previous approach limited who could launch campaigns and offered little visibility into the impact of their incentives. For a fast-growing digital platform serving millions, that model no longer scaled.
Trainline turned to Talon.One to deliver a more dynamic, flexible, and collaborative foundation for their promotions strategy.
A scalable foundation for smart discounting
With millions of users, more than 40 markets, and evolving regulatory requirements, Trainline needed a vendor that could handle complexity without slowing down the teams who create campaigns.
"Our previous setup meant only a few people in the company could create campaigns. We needed something dynamic, scalable, and fast. Talon.One gives us all of that."
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Abbie Dorling
Product Manager at Trainline
Talon.One provides Trainline with:
A scalable solution that fits their complex rail ecosystem
A flexible Rule Engine to support advanced discount logic
A unified place for campaign creation, management, and measurement
An onboarding experience that felt like a partnership
For Trainline, choosing Talon.One was about more than functionality. It was about collaboration, speed, and shared ownership of the vision for future incentives.
"It has been an incredibly collaborative process from onboarding through integration. The technical expertise and the human touch made it feel like a real partnership, not a third-party tool."
Abbie Dorling
Product Manager at Trainline
Giving marketers the freedom to move fast
Today, Trainline’s campaign managers can create, test, and adjust promotions independently, reducing time-to-market and empowering the team to experiment without operational friction.
Once inside the platform, the feedback was immediate, with teams already commenting on how easy and straightforward it is to set up and use campaigns.
This shift has unlocked faster execution, greater creative freedom, and a more consistent and strategic discounting approach across markets.
Rewarding loyalty in smarter, more meaningful ways
Price matters in rail, but Trainline refuses to rely on discounts alone. They want passengers to feel rewarded for their loyalty in ways that go beyond a race to the bottom.
Talon.One helps Trainline bring different layers of loyalty together, enabling timely incentives that match real customer behavior.
"Loyalty comes in many forms. Talon.One helps us connect those layers and offer incentives that feel more rewarding than just competing on price."
Abbie Dorling
Product Manager at Trainline
With a more flexible system in place, Trainline is shaping a future where dynamic, personalized incentives play a central role in helping people travel with confidence.
Looking for more inspiring stories? Discover how Talon.One powers enterprise loyalty programs in the travel industry.
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